Richard Shotton

Founder of Astroten

Author of The Choice Factory

Richard Shotton specialises in applying behavioural science to marketing. He has worked in marketing for 22 years and in 2018 founded Astroten, a consultancy which helps brands such as Google, Facebook, BrewDog and Barclays with their challenges.

He is the author of The Choice Factory, a best-selling book available in 12 languages, which explains how behavioural science can solve business challenges. The Choice Factory was awarded best sales and marketing book of the year at the Business Book Awards

In 2021 he was made an honorary fellow of the IPA and an associate of the Moller Institute, Churchill College, Cambridge University.