Content & Research Director
Influencer Intelligence and Fashion & Beauty Monitor
Sarah Penny is the Content & Research Director at Influencer Intelligence and Fashion & Beauty Monitor. Influencer Intelligence is a leading influencer marketing platform that uses data, research and expert insight to enable brands to discover the best influencers and celebrities for their talent-led campaigns.
Sarah leads on the content strategy, including the platform’s research reports and whitepapers and has a strong interest in educating companies to practice influencer marketing ethically and to its full potential.
Prior to joining Influencer Intelligence in 2012, Sarah worked in editorial and digital roles at Hodder & Stoughton and Elsevier, as well as consulting in fashion and content strategy for a number of brands on a freelance basis.