Microlearning

70+ bitesize video modules offering best practice, strategic and practical insights on the key digital marketing topics and important trends

Welcome and introduction to digital marketing

Kick off your Econsultancy microlearning with a brief look at what digital marketing is, what the fundamentals of good marketing are and how the digital landscape provides new challenges and opportunities for marketing teams. Alternatively, dive straight into one of the topics below.

Watch the module

Advertising

Content

new

Content calendars

Planning ahead to ensure you have the resources and content available to meet objectives efficiently.

Customer Experience

Data and Analytics

Ecommerce

Email and eCRM

GDPR

GDPR An overview

GDPR: An overview

What GDPR is and the key rights that marketers and data controllers need to understand.

Mobile

Search Marketing

PPC

What PPC is, how it works, the different ad formats and the importance of optimisation.

Social

Strategy

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Best Practice Guides

Practical reports covering all the core elements of marketing tactics

Trends Reports

The latest marketing and ecommerce trends and innovations

Market Insight Reports

Insights on a wide variety of markets and companies, based on survey data and case studies

Digital Shift Webinar

A quarterly look at the important developments, trends and innovations in digital