Miniclip, the world’s largest games site, is preparing to move into the mobile market as part of an expansion plan which will also see it targeting the Far East.

The mobile service will offer specialised games for users to play on their phones, as well as supporting cross platform multi-player games via the internet and mobiles.

The move will also see Miniclip expanding its viral marketing programmes for mobile advertisers.

The company’s founder Rob Small also told e-consultancy that the site is planning to expand geographically, with foreign language support for Portuguese, Korean and Chinese.

He added: “We are already the largest online game website in most countries worldwide but we will at some point push into China with dedicated servers inside the country.”

Research and Markets recently predicted that the international casual gaming market, encompassing skill gaming and bingo, will double from $500m to $1bn to 2010, with gambling sites and media groups looking to the sector for growth.

MTV has made a series of acquisitions in the space recently, including Atom Entertainment, the owner of games portal Shockwave and AddictingGames.

Small said Miniclip had knocked back takeover approaches “from the major buyers you see in the market”, as well as VC firms:

“We are in the fortunate position of having never needed to take venture capital or other outside investors which has given us the freedom to focus on building our brand.”

Analyst group comScore ranked Miniclip as the top games site worldwide in terms of unique users last year, while the company now says its user base has increased to 35m from 22m in 2005.

Miniclip also redesigned its website in July, adding new formats for advertisers and features such as game searches, favourites and RSS feeds.