New online music outfit
, featured on the BBC’s Dragon Den last night, has postponed its launch until next week after receiving unexpectedly high traffic after the show.
Founder Ian Chamings told E-consultancy the site, which was due to go live before his TV appearance, would launch next Tuesday after an upgrade of its processing power.
“We were racing to try and get the site ready in time, but it was a long shot,” he said. “We had 10,000 unique visitors in ten minutes after the show, so we decided we had to let it cool off for a bit.”
Chamings convinced two Dragons Den investors to stump up £150,000 for a 40% stake in his site, through which visitors can buy tracks and mix them together using his patented Computer Aided Music Mixing System (CAMMS).
He came up with the idea while working as a DJ in Bath, and says the technology is unique.
A statement on the site says: “We’d like to apologise for the problems experienced by visitors to the beta site since the Dragons Den show – although we made every effort to have the site up and running for the 24th it was not possible.
“But it won’t be long – we are in the process of installing new servers and finishing the site and the full launch will take place shortly.”