Mobile marketers are the most in-demand digital staff, according to data from Propel London.

The digital recruitment agency’s ‘Digital Salary Insights’ report shows that mobile job vacancies listed on its site increased from just 10 in 2009 to 150 in 2011, while social vacancies increased from 28 to 100 in the same period.

Average salaries in mobile marketing, product management, media sales, ad ops, client services and app development have all increased, with salaries in most mobile-related roles above the digital industry average.

Propel marketing manager Phil Haslehurst said that mobile was going through a similar growth period to that experienced by the search industry a few years ago.

It used to be specialist companies who worked in mobile, but now we are seeing that mobile is being adopted by everyone across the digital industry. Brand and agencies are being forced to adopt it as nearly all consumers use smartphones now.”

The Digital Salary Insights report was compiled using data from Propel London’s 5,000 recorded vacancies over the past three years.

So although it obviously isn’t a definitive guide to digital pay scales, it does give a useful indication of the state of the digital job market.

The data shows that average salaries in the digital industry have increased from £38,192 in 2009 to £40,117 in 2011.

It points out that this equates to yearly wage increases of 2.93% and 2.05% which is actually below the average rate for inflation (3.32%).

The report also found that:

  • Senior online marketing salaries have increased 33% since 2009
  • The average salary for senior interaction designers has increased 28%
  • There are consistently more tech job vacancies than actively job-seeking candidates
  • The salary range high point for head of PPC roles is £140k
  • Average salaries for UX and IA positions are higher than the digital industry average, reflecting their specialist nature

However while salaries and job vacancies are steadily increasing, it’s not all good new in the digital industry.

On average junior staff are offered salaries very close to the bottom of the range available.

Haslehurst said that though it is difficult to pinpoint the exact reason for this, it may be that because talent is relatively scarce companies are willing to take on junior staff with limited digital experience and train them up.

As a result they offer lower starting salaries but then these staff may move up the pay scale quite quickly as their skills improve.”