Understand the key media and marketing trends for mobile marketing.
How mobile payment is changing offline UX
In May 2019, the first ever cashierless store opened in the UK: a Sainsbury’s Local supermarket that is experimenting with using the brand’s Scan, Pay & Go smartphone technology instead of tills and cashiers.
This is one of the many innovations that have led some experts to speculate that the UK – along with other regions of the world like Eastern Europe and South-East Asia – is rapidly heading towards a cashless economy.
The reasons a retailer is behind the most successful mobile payments solution
In this 2018 article, Patricio Robles discusses how despite the efforts of three of tech’s biggest names to drive adoption of their mobile payments solutions, it’s a retailer that has the most widely used mobile payments solution as measured by users.
From the Blog
As we head on into March, we’re back with the best digital marketing stats of the week.
Popular P2P payments service Venmo, which is owned by PayPal, handled over $12bn in payments in the first quarter of 2018, but going forward, its users will have one less option when they go to send money to a friend.
Which mobile payments app has the most users? If you guessed Apple Pay, Google Pay or Samsung Pay – hereafter referred to as the Three Pays – you guessed wrong.
Despite the efforts of three of tech’s biggest names to drive adoption of their mobile payments solutions, it’s a retailer that has the most widely used mobile payments solution as measured by users.