Mobile Marketing Fundamentals
Understand the key media and marketing trends for mobile marketing.
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In May 2019, the first ever cashierless store opened in the UK: a Sainsbury’s Local supermarket that is experimenting with using the brand’s Scan, Pay & Go smartphone technology instead of tills and cashiers.
This is one of the many innovations that have led some experts to speculate that the UK – along with other regions of the world like Eastern Europe and South-East Asia – is rapidly heading towards a cashless economy.
In this chapter from Econsultancy’s Mobile Marketing Best Practice Guide, we provide a brief overview of the mobile commerce landscape, discuss the role of mobile payments, and highlight five mobile payment models.
Understand the key media and marketing trends for mobile marketing.
Learn about the importance of a mobile site and presence in app stores.
Learn about the principles of good mobile design in the context of Google’s own guidelines.
Discover some of the key ways to improve your page speed.
In this 2018 article, Patricio Robles discusses how despite the efforts of three of tech’s biggest names to drive adoption of their mobile payments solutions, it’s a retailer that has the most widely used mobile payments solution as measured by users.
As we head on into March, we’re back with the best digital marketing stats of the week.
Here’s the week’s best stats from the world of digital marketing, including news about VR, influencer marketing, flexible payment and much more.
Get them while they’re hot…
Popular P2P payments service Venmo, which is owned by PayPal, handled over $12bn in payments in the first quarter of 2018, but going forward, its users will have one less option when they go to send money to a friend.