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Mobile Marketing Fundamentals
Understand the key media and marketing trends for mobile marketing.
How mobile payment is changing offline UX
In May 2019, the first ever cashierless store opened in the UK: a Sainsbury’s Local supermarket that is experimenting with using the brand’s Scan, Pay & Go smartphone technology instead of tills and cashiers.
This is one of the many innovations that have led some experts to speculate that the UK – along with other regions of the world like Eastern Europe and South-East Asia – is rapidly heading towards a cashless economy.
Best Practice: Mobile Commerce
In this chapter from Econsultancy’s Mobile Marketing Best Practice Guide, we provide a brief overview of the mobile commerce landscape, discuss the role of mobile payments, and highlight five mobile payment models.
2 Min
Mobile Sites and Apps
Learn about the importance of a mobile site and presence in app stores.
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2 Min
Principles for Mobile Site Design
Learn about the principles of good mobile design in the context of Google’s own guidelines.
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2 Min
Mobile: Page Load Speed
Discover some of the key ways to improve your page speed.
The reasons a retailer is behind the most successful mobile payments solution
In this 2018 article, Patricio Robles discusses how despite the efforts of three of tech’s biggest names to drive adoption of their mobile payments solutions, it’s a retailer that has the most widely used mobile payments solution as measured by users.
The best digital marketing stats we’ve seen this week
As we head on into March, we’re back with the best digital marketing stats of the week.
Venmo doubles down on mobile: Is it a smart move?
Popular P2P payments service Venmo, which is owned by PayPal, handled over $12bn in payments in the first quarter of 2018, but going forward, its users will have one less option when they go to send money to a friend.
The reasons a retailer is behind the most successful mobile payments solution
Which mobile payments app has the most users? If you guessed Apple Pay, Google Pay or Samsung Pay – hereafter referred to as the Three Pays – you guessed wrong.
Despite the efforts of three of tech’s biggest names to drive adoption of their mobile payments solutions, it’s a retailer that has the most widely used mobile payments solution as measured by users.
