Mobile Marketing Best Practice Guide
This Econsultancy guide examines the current mobile environment and provides an overview of the various channels available to mobile marketers.
The report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy and offers best practice recommendations on creating better mobile experiences.
The FA teams with Cognizant Interactive to create a digital transformation programme that used data analytics to develop new content-based experiences.
Digital agency Amido develops audio-to-text solution that reduced time spent on administrative tasks and allowed sales teams to focus on commercial opportunities.
UK recruitment agency HR GO plc used a combination of innovative biometrics testing and AI technology to increase website conversions by 153% in four weeks.
Looking for mobile statistics and market data?
Now online, the Econsultancy Internet Statistics Database presents all the latest mobile statistics and charts, from smartphone usage by demographic and advertising spend rates to wearables, in one handy tool, for you to browse, save and download.
There’s mounting evidence to suggest that heavy technology use can be damaging to mental health.
A study by Duke University found that this correlates with attention and behavioural problems in young people. Meanwhile, a 2017 survey by the Royal Society for Public Health found that young Brits believe social media channels like Facebook and Instagram have significant detrimental effects on their wellbeing.
From Levi’s to Sephora – we’ve seen a number of retail brands launch AI-powered chatbots (for the purpose of offering styling tips and advice).
These chatbots are usually built within Facebook Messenger in order to target and communicate with shoppers through social media.
Market research within retail is often done through online surveys or in-depth focus groups. These practices can generate deeper insight into customer preferences, however, they can also be time-consuming and irrelevant by the time it comes to actual product development.
So, what if there was an easier way to gauge what the customer wants?
Mobile advertising is predicted to drive 75% of all digital ad spend in 2018.
A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising.
The digital ad industry has made significant strides in the past year in its fight against ad fraud.
One of the biggest: Ads.txt, an IAB standard that offers a means to defend against inventory spoofing and unauthorized sellers.
It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days.
This roundup includes news about email open rates, app installs, digital transformation projects, and lots more too.
Bulb is a UK energy company which aims to differentiate itself from the ‘big six’, promising customers 100% renewable energy, cheaper tariffs, and a simple on-boarding process.
Altogether, this contributes to a rather pleasing UX – something which I have recently experienced when switching from British Gas.
Artificial intelligence is having a marked impact on the pharma and healthcare industries. From streamlining paperwork to scanning X-Rays – it is slowly transforming the way people are diagnosed and treated.
One area within the industry that has potential to be disrupted by AI is mental health care, specifically with the use of chatbots for therapy and general wellbeing.
There’s more stats than you can shake a stick at in this week’s roundup.
It includes news about brand logos, online shopping, search behaviour, and so much more. If that’s not enough, go give the trusty Internet Statistics Compendium a look-see too.
From the Blog
It’s stat time – surely the greatest time of the week.
It’s a relatively brief roundup of Asia-Pacific digital marketing stats this month, but containing plenty of fascinating insight into smartphone usage in the region, from China to India to Southeast Asia.
It’s a fact universally acknowledged that millennials (of who I am – just – a member) are a lost generation.