Mobile

The latest mobile best practice, case studies, trends, training and more. From native apps and geo-targeting to augmented reality

Mobile Marketing Best Practice Guide

 ‌ This handy report covers the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy, from mobile-first user experiences and mobile search, to optimising mobile performance.

Short on time? Read the short guide here.

Latest Research, Best Practice and Trends

A Marketer’s Guide to Augmented Reality (AR)

1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]

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Digital Shift Q1 2020 – The rise of ‘super apps’

 ‌ Shift explores the impact of horizontal innovation as rapidly growing apps like Uber pivot into an increasing number of new markets from freight to finance.

Digital Shift Q3 2019: 5G – overhyped?

 ‌ This chapter of the Digital Shift Q3 2019, draws on the much anticipated arrival of 5G. What will the likely implications be for marketing, commerce and content practice? Will it change everything or just be a faster version of what we already have?

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