The latest mobile best practice, case studies, trends, training and more. From native apps and geo-targeting to augmented reality

Mobile Marketing Best Practice Guide Packshot

Mobile Marketing Best Practice Guide

 ‌ This handy report covers the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy, from mobile-first user experiences and mobile search, to optimising mobile performance.

Short on time? Read the short guide here.

Latest Research, Best Practice and Trends

A Marketer’s Guide to Augmented Reality (AR)

1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]

mobile marketing

Digital Shift Q1 2020 – The rise of ‘super apps’

 ‌ Shift explores the impact of horizontal innovation as rapidly growing apps like Uber pivot into an increasing number of new markets from freight to finance.



User Experience and Interaction Design for Mobile and Web

 ‌ This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.

Articles on mobile

qr code

Six mobile marketing alternatives to QR codes

 ‌ Here are six alternatives to QR codes that boast similar benefits for mobile marketing.

Articles on mobile

Digital Shift Q3 2019: 5G – overhyped?

 ‌ This chapter of the Digital Shift Q3 2019, draws on the much anticipated arrival of 5G. What will the likely implications be for marketing, commerce and content practice? Will it change everything or just be a faster version of what we already have?


Four marketing lessons we can learn from the success of Depop

 ‌ Social marketplace Depop surpassed 13 million users in June 2019. This, combined with a $62 million boost in funding, marked a seminal year for the company.

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