Mobile Marketing Best Practice Guide
This handy report covers the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy, from mobile-first user experiences and mobile search, to optimising mobile performance.
Short on time? Read the short guide here.
Latest Research, Best Practice and Trends
1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]
Digital Shift Q1 2020 – The rise of ‘super apps’
Shift explores the impact of horizontal innovation as rapidly growing apps like Uber pivot into an increasing number of new markets from freight to finance.
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
The FA teams with Cognizant Interactive to create a digital transformation programme that used data analytics to develop new content-based experiences.
Digital Shift Q3 2019: 5G – overhyped?
This chapter of the Digital Shift Q3 2019, draws on the much anticipated arrival of 5G. What will the likely implications be for marketing, commerce and content practice? Will it change everything or just be a faster version of what we already have?
We’re back in the swing of things, so get ready for a great roundup of stats.
It’s your final stats roundup of 2019, and we’re sending you off with a bang.
Craigslist, one of the first websites for classified ads, hasn’t changed much in the more than two decades since it launched on the web.
Super apps are a fixture in Asia but for all of their success in the East, they haven’t caught on in a big way in the West.
Social marketplace Depop surpassed 13 million users in June. This, combined with a $62 million boost in funding, marks a seminal year for the company.
Joe Zender is the CEO and founder of nez, an app that offers discounts at restaurants, bars and cafés in London.
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.
We’re kicking off September with a great roundup of stats.
It’s a cracking stats roundup this week, so let’s waste no time before we dive in.
From the Blog
The QR code, that infamous fad of the early 2010s, will probably never have a marketing renaissance.
Location data is a valuable commodity and its value is only increasing as the war on cookies intensifies and some marketers embrace it as a “cookie for the real world”.
The ability to be in the right place at the right time with the right message is the holy grail for every marketer.