Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
Digital Shift: Q3 2019
Econsultancy’s quarterly webinar curates and interprets the most important updates, trends and innovations in digital, impacting the next quarter.
Agenda points for Q3:
- The real implications of 5G
- The ever-changing martech landscape
- Rapidly-changing retail
- Horizontal innovation
Latest Research, Best Practice and Trends
1. Foreword Before the launch of the iPhone in 2007, and for some years after that, ‘mobile’ was perceived as a standalone channel, deserving a dedicated strategy, budget and team. Now that ‘mobile’ has become infused into every aspect of digital marketing, no longer considered as a distinct channel, do marketers still need a standalone […]
37% of creatives expect 'ensuring high-quality experiences on any device or channel' to jump up the priority list in 2019
Econsultancy’s 2019 Digital Trends report, in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term.
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
The FA teams with Cognizant Interactive to create a digital transformation programme that used data analytics to develop new content-based experiences.
Cathay Pacific ran an integrated media campaign in partnership with News Corp Australia, achieving a dwell time of four minutes on the long-form pages.
Key channels for mobile and mobile optimisation
Principles of mobile UX and successful apps
SEO and PPC, search engines and mobile search
Content in the customer, UX optimisation and conversion
Looking for mobile statistics and market data?
Now online, the Econsultancy Internet Statistics Database presents all the latest mobile statistics and charts, from smartphone usage by demographic and advertising spend rates to wearables, in one handy tool, for you to browse, save and download.
This week’s roundup includes lots of interesting stats.
In 2016, global mobile traffic to the web surpassed desktop for the first time.
Transport app Citymapper is not the flashiest app out there. It’s not as well-known as Uber, or as widely-used as Google Maps. However, it’s certainly one that has served me well throughout 2018, and has cemented its long-term position on my home screen.
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist.
More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app.
Up and down the country, retailers look towards Black Friday with a characteristic mix of excitement and anxiety.
Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.
There’s mounting evidence to suggest that heavy technology use can be damaging to mental health.
A study by Duke University found that this correlates with attention and behavioural problems in young people. Meanwhile, a 2017 survey by the Royal Society for Public Health found that young Brits believe social media channels like Facebook and Instagram have significant detrimental effects on their wellbeing.
Mobile Marketing Best Practice Guide
This Econsultancy guide examines the current mobile environment and provides an overview of the various channels available to mobile marketers.
The report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy and offers best practice recommendations on creating better mobile experiences.
From the Blog
Before you head off to enjoy the weekend, don’t forget to check out this week’s bumper stats roundup.
We’ve got a cracking stats roundup for you this week.