Mobile

The latest mobile best practice, case studies, trends, training and more. From native apps and geo-targeting to augmented reality

Mobile Marketing Best Practice Guide Packshot

Mobile Marketing Best Practice Guide

‌ This handy report covers the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy, from mobile-first user experiences and mobile search, to optimising mobile performance.

Mobile and UX

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Site speed: Seven ways developers and web managers can improve it

Site speed has always been a hot topic in the realms of web development and SEO, with both parties looking for the perfect combination of a cutting-edge, visually appealing site, consisting of high-quality imagery, which has an average page load time of less than a couple of seconds.

Super apps

Mobile and retail

Augmented reality

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14 examples of augmented reality brand experiences

The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028.  The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and […]

Location data

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Six ways marketers can fight location-based ad fraud

According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.

Microlearning courses

Reports

Internet Statistics Compendium: Mobile

A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.

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Impero’s Michael Scantlebury on brand fame, hard seltzer and AR portals

Today’s ‘Day in the Life’ features Michael Scantlebury, the Creative Director and Founder of creative agency, Impero. I chat with Michael about advertising for alcohol brands – (a particular area of expertise for Impero) – as well as the value of augmented reality, and why understanding cultural trends is the key to brand longevity. Talk […]

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How digital is changing the pharma & healthcare industry

The Covid-19 pandemic has triggered an acceleration of digital transformation within the healthcare and pharma industry. According to a survey by GlobalData, 40% of pharmaceutical industry professionals in Europe and North America believe that the pandemic has accelerated digital transformation by more than five years.

3D commerce

What innovations in 3D and AR technology could mean for ecommerce

New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit. Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion. The EY Consumer Index recently […]

Ramon Kania

A day in the life of… Ramon Kania, CTO at Mitto

Ramon Kania is the CTO of omnichannel messaging solutions company Mitto. In today’s ‘Day in the Life’, Ramon explains what his ‘typical’ day looks like, and gives us an insight into how Mitto is helping companies align with changing consumer expectations around personalised communication. Please describe your job: What do you do? As the Chief […]

Mobile Marketing - Econsultancy's Internet Statistics Database

Find mobile marketing trends – visit the ISD

The Internet Statistics Database contains thousands of charts and statistics related to mobile marketing, for you to browse, save and export.

Topic hubs

B2B - Econsultancy's Internet Statistics Database

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