Mobile

The latest mobile best practice, case studies, trends, training and more. From native apps and geo-targeting to augmented reality

Mobile Marketing Best Practice Guide Packshot

Mobile Marketing Best Practice Guide

‌ This handy report covers the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy, from mobile-first user experiences and mobile search, to optimising mobile performance.

Mobile and UX

Super apps

Mobile and retail

Augmented reality

A Marketer’s Guide to Augmented Reality (AR)

1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]

Location data

person using phone

Six ways marketers can fight location-based ad fraud

According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.

Microlearning courses

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How QR codes are finally enabling innovation in 2020

QR codes, once believed to be a long-dead relic of the early 2010s, have found a new lease of life in the coronavirus pandemic. How are they being used for innovation in 2020, and could they stand a better chance of succeeding this time?

OOH ads

Why now is the time to invest in programmatic OOH

Out of home (OOH) advertising has been one of the hardest-hit channels during the pandemic – but significant recovery is forecast for next year. Jean-Christophe Conti, CEO of VIOOH, a global marketplace for out of home, explains why he believes programmatic OOH will be key to this recovery and to the future of the medium.

Mobile Marketing - Econsultancy's Internet Statistics Database

Find mobile marketing trends – visit the ISD

The Internet Statistics Database contains thousands of charts and statistics related to mobile marketing, for you to browse, save and export.

Topic hubs

B2B - Econsultancy's Internet Statistics Database

B2B