Mobile Marketing Best Practice Guide
This handy report covers the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy, from mobile-first user experiences and mobile search, to optimising mobile performance.
Short on time? Read the short guide here.
Latest Research, Best Practice and Trends
1. Introduction Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space. Although often overshadowed by virtual reality (VR), AR is expected to take the lion’s share of the market. According to one estimate, the AR market will be worth $70bn to $75bn by 2023 while VR will account […]
Digital Shift Q1 2020 – The rise of ‘super apps’
Shift explores the impact of horizontal innovation as rapidly growing apps like Uber pivot into an increasing number of new markets from freight to finance.
User Experience and Interaction Design for Mobile and Web
This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.
Articles on mobile
In countries around the world, most people are intensely focused on staying away from others rather than attracting them.
It might be Friday the 13th, but you’re in luck – we’ve got another great round up of digital marketing statistics.
As we head on into March, we’re back with the best digital marketing stats of the week.
The QR code, that infamous fad of the early 2010s, will probably never have a marketing renaissance.
Location data is a valuable commodity and its value is only increasing as the war on cookies intensifies and some marketers embrace it as a “cookie for the real world”.
The ability to be in the right place at the right time with the right message is the holy grail for every marketer.
Interest and investment in augmented reality is greater than it’s ever been before.
We’re back in the swing of things, so get ready for a great roundup of stats.
In recent months, many content publishers have been enjoying higher levels of mobile traffic from a new source: Google’s Discover feed.
We’ve got a short but sweet roundup to ease you into the new year, including news about online returns, mobile gaming, and Gen Z viewing habits.
It’s your final stats roundup of 2019, and we’re sending you off with a bang.
The global AR market is forecast to reach a value of $70.01 billion by 2023.
Digital Shift Q3 2019: 5G – overhyped?
This chapter of the Digital Shift Q3 2019, draws on the much anticipated arrival of 5G. What will the likely implications be for marketing, commerce and content practice? Will it change everything or just be a faster version of what we already have?
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
The FA teams with Cognizant Interactive to create a digital transformation programme that used data analytics to develop new content-based experiences.
Find mobile marketing trends – visit the ISD
The Internet Statistics Database contains thousands of charts and statistics related to mobile marketing, for you to browse, save and export.