1. Introduction By the end of 2019, there will be close to 1.92 billion online buyers, representing around 25% of the world’s population shopping online. This figure is rapidly rising and is expected to reach 2.14 billion people in 2021. With more people shopping online, every company should be considering their ecommerce business. The ecommerce […]
Mobile Marketing Best Practice Guide
This handy report covers the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy, from mobile-first user experiences and mobile search, to optimising mobile performance.
Short on time? Read the short guide here.
Latest Research, Best Practice and Trends
Introduction This guide highlights three key themes which will help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity. These three themes are: personalising the customer experience, mapping the customer journey and planning for the age of assistance. The guide draws from Econsultancy’s Mobile Marketing report which […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
"Globally, mobile accounted for 43% of search ad spend during Q1 2019"
Find over 4,500 more mobile statistics and charts in the Internet Statistics Database, for you to save and download. Constantly updated to reflect the latest findings.
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
The FA teams with Cognizant Interactive to create a digital transformation programme that used data analytics to develop new content-based experiences.
Digital Shift Q3 2019: 5G – overhyped?
This chapter of the Digital Shift Q3 2019, draws on the much anticipated arrival of 5G. What will the likely implications be for marketing, commerce and content practice? Will it change everything or just be a faster version of what we already have?
Understand the key media and marketing trends for mobile marketing.
Learn about the importance of a mobile site and presence in app stores.
Learn about the principles of good mobile design in the context of Google’s own guidelines.
Discover some of the key ways to improve your page speed.
Social marketplace Depop surpassed 13 million users in June. This, combined with a $62 million boost in funding, marks a seminal year for the company.
Joe Zender is the CEO and founder of nez, an app that offers discounts at restaurants, bars and cafés in London.
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.
We’re kicking off September with a great roundup of stats.
It’s a cracking stats roundup this week, so let’s waste no time before we dive in.
Welcome to your weekly stats roundup. This week’s includes news about Instagram fakery, app downloads, mobile targeting, and lots more.
If you move in digital circles, have spent time in or have done business with China in the past five years, chances are high that you’ve heard of WeChat.
Dan Young is Head of Digital Experience at easyJet. He is set to speak at this year’s Festival of Marketing, all about the customer experience of easyJet’s native mobile app.
From the Blog
Later this year, game maker Niantic will launch a self-serve platform that gives small and medium-sized businesses (SMBs) the ability to create sponsored locations in the popular Pokémon GO game.
Several years ago, the future looked uncertain for American fast food chain Chipotle.
Mobile Marketing Best Practice Guide
This Econsultancy guide examines the current mobile environment and provides an overview of the various channels available to mobile marketers.
The report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy and offers best practice recommendations on creating better mobile experiences.