Mobile

The latest mobile best practice, case studies, trends, training and more. From native apps and geo-targeting to augmented reality

Mobile Marketing Best Practice Guide

This handy report covers the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy, from mobile-first user experiences and mobile search, to optimising mobile performance.

Short on time? Read the short guide here.

Latest Research, Best Practice and Trends

Ecommerce Trends

1. Introduction By the end of 2019, there will be close to 1.92 billion online buyers, representing around 25% of the world’s population shopping online. This figure is rapidly rising and is expected to reach 2.14 billion people in 2021.[1] With more people shopping online, every company should be considering their ecommerce business. The ecommerce […]

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Short Guide to Mobile Marketing Best Practice

Introduction This guide highlights three key themes which will help marketers deliver better mobile experiences for their customers and improve the performance of their mobile marketing activity. These three themes are: personalising the customer experience, mapping the customer journey and planning for the age of assistance. The guide draws from Econsultancy’s Mobile Marketing report which […]

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

stats

"Globally, mobile accounted for 43% of search ad spend during Q1 2019"

Find over 4,500 more mobile statistics and charts in the Internet Statistics Database, for you to save and download. Constantly updated to reflect the latest findings.

Digital Shift Q3 2019: 5G – overhyped?

This chapter of the Digital Shift Q3 2019, draws on the much anticipated arrival of 5G. What will the likely implications be for marketing, commerce and content practice? Will it change everything or just be a faster version of what we already have?

Mobile sites and apps

Learn about the importance of a mobile site and presence in app stores.

Native Apps

From the Blog

mobile marketing best practice

Mobile Marketing Best Practice Guide

This Econsultancy guide examines the current mobile environment and provides an overview of the various channels available to mobile marketers.

The report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy and offers best practice recommendations on creating better mobile experiences.

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