Latest Research, Best Practice and Trends
1. Foreword Before the launch of the iPhone in 2007, and for some years after that, ‘mobile’ was perceived as a standalone channel, deserving a dedicated strategy, budget and team. Now that ‘mobile’ has become infused into every aspect of digital marketing, no longer considered as a distinct channel, do marketers still need a standalone […]
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Mobile Marketing Best Practice Guide
This Econsultancy guide examines the current mobile environment and provides an overview of the various channels available to mobile marketers.
The report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy and offers best practice recommendations on creating better mobile experiences.
The FA teams with Cognizant Interactive to create a digital transformation programme that used data analytics to develop new content-based experiences.
QHotels’ newly launched website, developed through in-depth user testing and driven by customer data, boosts conversion rates by 31%.
Cathay Pacific ran an integrated media campaign in partnership with News Corp Australia, achieving a dwell time of four minutes on the long-form pages.
Looking for mobile statistics and market data?
Now online, the Econsultancy Internet Statistics Database presents all the latest mobile statistics and charts, from smartphone usage by demographic and advertising spend rates to wearables, in one handy tool, for you to browse, save and download.
In 2016, global mobile traffic to the web surpassed desktop for the first time.
Transport app Citymapper is not the flashiest app out there. It’s not as well-known as Uber, or as widely-used as Google Maps. However, it’s certainly one that has served me well throughout 2018, and has cemented its long-term position on my home screen.
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist.
More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app.
Up and down the country, retailers look towards Black Friday with a characteristic mix of excitement and anxiety.
Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.
There’s mounting evidence to suggest that heavy technology use can be damaging to mental health.
A study by Duke University found that this correlates with attention and behavioural problems in young people. Meanwhile, a 2017 survey by the Royal Society for Public Health found that young Brits believe social media channels like Facebook and Instagram have significant detrimental effects on their wellbeing.
From Levi’s to Sephora – we’ve seen a number of retail brands launch AI-powered chatbots (for the purpose of offering styling tips and advice).
These chatbots are usually built within Facebook Messenger in order to target and communicate with shoppers through social media.
Market research within retail is often done through online surveys or in-depth focus groups. These practices can generate deeper insight into customer preferences, however, they can also be time-consuming and irrelevant by the time it comes to actual product development.
So, what if there was an easier way to gauge what the customer wants?
From the Blog
Brand marketers are keenly aware that smartphones have become the most important platform for reaching consumers in recent years.
Site speed has always been a hot topic in the realms of web development and SEO, with both parties looking for the perfect combination of a cutting-edge, visually appealing site, consisting of high-quality imagery, which has an average page load time of less than a couple of seconds.
In many respects, the automotive industry is quite a traditional one, particularly when it comes to its digital presence and how its products – cars – are presented digitally.