Mobile

The latest mobile best practice, case studies, trends, training and more. From native apps and geo-targeting to augmented reality

mobile marketing best practice

Mobile Marketing Best Practice Guide

This Econsultancy guide examines the current mobile environment and provides an overview of the various channels available to mobile marketers.

The report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy and offers best practice recommendations on creating better mobile experiences.

Case Studies

mobile internet statistics

Looking for mobile statistics and market data?

Now online, the Econsultancy Internet Statistics Database presents all the latest mobile statistics and charts, from smartphone usage by demographic and advertising spend rates to wearables, in one handy tool, for you to browse, save and download.

Native Apps

Why is Facebook focusing on ‘time well spent’?

There’s mounting evidence to suggest that heavy technology use can be damaging to mental health. 

A study by Duke University found that this correlates with attention and behavioural problems in young people. Meanwhile, a 2017 survey by the Royal Society for Public Health found that young Brits believe social media channels like Facebook and Instagram have significant detrimental effects on their wellbeing.

How Target is using a mobile app to involve customers in product development

Market research within retail is often done through online surveys or in-depth focus groups. These practices can generate deeper insight into customer preferences, however, they can also be time-consuming and irrelevant by the time it comes to actual product development.

So, what if there was an easier way to gauge what the customer wants?

The best digital marketing stats we’ve seen this week

It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days.

This roundup includes news about email open rates, app installs, digital transformation projects, and lots more too.

The potential of AI therapy bots in mental health care

Artificial intelligence is having a marked impact on the pharma and healthcare industries. From streamlining paperwork to scanning X-Rays – it is slowly transforming the way people are diagnosed and treated.

One area within the industry that has potential to be disrupted by AI is mental health care, specifically with the use of chatbots for therapy and general wellbeing.

From the Blog

Training Courses and Online Learning