The Digital Skills Index, designed specifically for pharmaceutical organizations, assesses your people on the industry’s modern marketing topics and compares against other participants. See how your team stacks up.
On October 31st, Econsultancy and Dr. Mike Baxter will present the webinar Embracing Innovation and Technology in Digital Marketing.
Attendees will participate in a live discussion on the need for transformation in the pharma and healthcare sectors, as well as the four key strategic pillars of transformation in digital marketing.
On October 17th, Econsultancy’s VP of Research Stefan Tornquist will be presenting at Digital Pharma East in Philadelphia. Register for DPE for access to Stefan’s bootcamp for pharma marketers (use code STEFAN for 15% off the standard rate).
Already attending Digital Pharma East? Meet the Econsultancy Team and learn how to improve your team’s digital marketing capabilities. Get in touch to schedule.
Ramarketing is a PR and marketing consultancy for pharma and biotech companies. I recently sat down with Raman Sehgal, the company’s founder and global president, to discuss the industry, the impact of the pandemic, and the key to effective engagement in the healthcare sector. How has the past two years impacted Ramarketing (and the wider […]
The Covid-19 pandemic has triggered an acceleration of digital transformation within the healthcare and pharma industry. According to a survey by GlobalData, 40% of pharmaceutical industry professionals in Europe and North America believe that the pandemic has accelerated digital transformation by more than five years.
As the marketing mix becomes ever larger and more technical, there has been a growing demand for a variety of data-driven and digital skills in marketing, many of which can be too technical to fulfill. This has created a digital skills gap within marketing, and as automation and digitisation in the sector grows, there are […]
