The Covid-19 pandemic has triggered an acceleration of digital transformation within the healthcare and pharma industry. According to a survey by GlobalData, 40% of pharmaceutical industry professionals in Europe and North America believe that the pandemic has accelerated digital transformation by more than five years.
Assess Your Team's Marketing Capabilities with Econsultancy's Digital Skills Index
The Digital Skills Index, designed specifically for pharmaceutical organizations, assesses your people on the industry’s modern marketing topics and compares against other participants. See how your team stacks up.
Register for Our Next Webinar
On October 31st, Econsultancy and Dr. Mike Baxter will present the webinar Embracing Innovation and Technology in Digital Marketing.
Attendees will participate in a live discussion on the need for transformation in the pharma and healthcare sectors, as well as the four key strategic pillars of transformation in digital marketing.
Connect at Digital Pharma East
On October 17th, Econsultancy’s VP of Research Stefan Tornquist will be presenting at Digital Pharma East in Philadelphia. Register for DPE for access to Stefan’s bootcamp for pharma marketers (use code STEFAN for 15% off the standard rate).
Already attending Digital Pharma East? Meet the Econsultancy Team and learn how to improve your team’s digital marketing capabilities. Get in touch to schedule.
As the marketing mix becomes ever larger and more technical, there has been a growing demand for a variety of data-driven and digital skills in marketing, many of which can be too technical to fulfill. This has created a digital skills gap within marketing, and as automation and digitisation in the sector grows, there are […]
Few organisations in 2021 would deny the importance of customer experience, or CX, to business performance and the bottom line. Over the past several years, the role played by CX in allowing companies to stand out and leave a lasting positive impression on consumers has become widely acknowledged, as have strategies for improving CX. But […]