The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon […]
Assess Your Team's Marketing Capabilities with Econsultancy's Digital Skills Index
The Digital Skills Index, designed specifically for pharmaceutical organizations, assesses your people on the industry’s modern marketing topics and compares against other participants. See how your team stacks up.
Register for Our Next Webinar
On October 31st, Econsultancy and Dr. Mike Baxter will present the webinar Embracing Innovation and Technology in Digital Marketing.
Attendees will participate in a live discussion on the need for transformation in the pharma and healthcare sectors, as well as the four key strategic pillars of transformation in digital marketing.
Connect at Digital Pharma East
On October 17th, Econsultancy’s VP of Research Stefan Tornquist will be presenting at Digital Pharma East in Philadelphia. Register for DPE for access to Stefan’s bootcamp for pharma marketers (use code STEFAN for 15% off the standard rate).
Already attending Digital Pharma East? Meet the Econsultancy Team and learn how to improve your team’s digital marketing capabilities. Get in touch to schedule.
The pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But now, with the rise of new social media platforms like TikTok – where users are increasingly seeking out health-related advice in a more informal or […]
In the age of Covid-19 and digitally-oriented healthcare engagement by both patients and healthcare professionals (HCPs), a pharma company’s web presence is more important than ever. Sometimes referred to as ‘portals’, pharma websites are the means through which HCPs and the general public can access information about pharma products and research, and the experience they […]