Modern Marketing for Pharma - Econsultancy

Modern Marketing for Pharma

54% of organizations say that the digital talent gap is hampering their transformation.

How does your team stack up?

Econsultancy Digital Skills Index

Assess Your Team's Marketing Capabilities with Econsultancy's Digital Skills Index

The Digital Skills Index, designed specifically for pharmaceutical organizations, assesses your people on the industry’s modern marketing topics and compares against other participants. See how your team stacks up.

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Register for Our Next Webinar

On October 31st, Econsultancy and Dr. Mike Baxter will present the webinar Embracing Innovation and Technology in Digital Marketing.

Attendees will participate in a live discussion on the need for transformation in the pharma and healthcare sectors, as well as the four key strategic pillars of transformation in digital marketing.

Register Now
Digital Pharma East

Connect at Digital Pharma East

On October 17th, Econsultancy’s VP of Research Stefan Tornquist will be presenting at Digital Pharma East in Philadelphia. Register for DPE for access to Stefan’s bootcamp for pharma marketers (use code STEFAN for 15% off the standard rate).

Already attending Digital Pharma East? Meet the Econsultancy Team and learn how to improve your team’s digital marketing capabilities. Get in touch to schedule.

Register to Attend

Four big digital trends set to impact pharma marketers in 2023

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon […]

How the pharma industry is embracing influencer marketing

The pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But now, with the rise of new social media platforms like TikTok – where users are increasingly seeking out health-related advice in a more informal or […]

Creating a user-centric pharma website: UX best practices

In the age of Covid-19 and digitally-oriented healthcare engagement by both patients and healthcare professionals (HCPs), a pharma company’s web presence is more important than ever. Sometimes referred to as ‘portals’, pharma websites are the means through which HCPs and the general public can access information about pharma products and research, and the experience they […]