According to a new report published by Accenture Life Sciences, just half of biopharma marketing executives believe they have a good understanding of their customers’ needs.
Assess Your Team's Marketing Capabilities with Econsultancy's Digital Skills Index
The Digital Skills Index, designed specifically for pharmaceutical organizations, assesses your people on the industry’s modern marketing topics and compares against other participants. See how your team stacks up.
Register for Our Next Webinar
On October 31st, Econsultancy and Dr. Mike Baxter will present the webinar Embracing Innovation and Technology in Digital Marketing.
Attendees will participate in a live discussion on the need for transformation in the pharma and healthcare sectors, as well as the four key strategic pillars of transformation in digital marketing.
Connect at Digital Pharma East
On October 17th, Econsultancy’s VP of Research Stefan Tornquist will be presenting at Digital Pharma East in Philadelphia. Register for DPE for access to Stefan’s bootcamp for pharma marketers (use code STEFAN for 15% off the standard rate).
Already attending Digital Pharma East? Meet the Econsultancy Team and learn how to improve your team’s digital marketing capabilities. Get in touch to schedule.
Over 70% of US consumers researched a prescription medication or medical device online in the past year but pharma and medical device companies are missing out on opportunities to reach them as they navigate the “journey to care”.
Paid search is typically seen as one of the most flexible digital channels, allowing you to quickly and efficiently set up campaigns that drive performance in a tight window. In my years working in paid search this has usually been the case. However, there are certain, highly regulated industries that flip these perceptions on their […]