1. Executive Summary Omnichannel marketing has become a priority for companies tasked with attracting and retaining consumers who have more choice and higher expectations than ever. Like many aspects of commerce in the digital age, omnichannel is an area of tremendous opportunity that is often talked about but rarely done well. Embracing this discipline involves […]
Research, Trends and Best Practice
1. Introduction This guide has been written to help the retail sector’s heads of customer experience, CCOs, CMOs, senior marketers, heads of digital and CIOs to move along the omnichannel journey towards omnichannel excellence. Its purpose is to give brands an understanding of the current retail landscape, which key challenges they need to address and […]
Direct-to-consumer brands typically focus on digital marketing in order to grow, utilising paid search and social media to target and engage online consumers.
Today’s beauty industry is decidedly different from 10 years ago.
Marketers have been making slow but steady progress over the past decade. 10 years ago, it was not uncommon for brands to focus primarily on their .com site and use search engine optimisation (SEO) and search engine marketing (SEM) to drive traffic.
Budgets for experiential marketing rose 19 consecutive quarters to Q2 2018, and in the Q4 2018 IPA Bellwether report, it was only events that saw any rise in investment at all. This shows that brands are realising the potential of experiential to engage audiences in more meaningful and relevant ways.
This week’s digital stats roundup includes news about retail loyalty schemes, ad spend, in-house marketing and a whole lot more.
Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million.