Multichannel Marketing

The latest multichannel marketing best practice, trends,  industry insights, data and more

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"In the US, 50% of retailers say a mobile shopping app is a top priority for their omnichannel strategies"

Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.

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Four trends driving experiential marketing in 2019

Budgets for experiential marketing rose 19 consecutive quarters to Q2 2018, and in the Q4 2018 IPA Bellwether report, it was only events that saw any rise in investment at all. This shows that brands are realising the potential of experiential to engage audiences in more meaningful and relevant ways.

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Four Halloween-themed activations from FMCG brands

Consumers are more willing than ever to spend their money on Halloween. According to the National Retail Foundation, total spending for Halloween is expected to reach $9 billion in the US in 2018. It appears the Brits are just as eager, too, with Mintel predicting we will shell out £419 million.

Amazon turns to print to capitalize on the demise of Toys R Us

The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.

Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn’t assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.

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