MySpace is experimenting with a content-filtering system in a bid to prevent the site’s members from uploading videos containing copyrighted material.
News Corp’s popular social network will use technology from Audible Magic, which examines the audio tracks of video clips to create a unique signature.
By offering this technology to content owners to create signatures for their copyrighted material, MySpace will then build up a database to check uploaded content against.
As part of the pilot scheme, MySpace will block unauthorised music videos and other copyrighted content from Universal Music.
YouTube has been criticised recently by Mark Cuban, among others, for seeming to only take action against copyrighted content when it has agreed a deal with the copyright owner.
If the kind of technology pioneered by MySpace proves to be successful, Google/YouTube will have fewer excuses for not taking action on the issue.