Understand the key media and marketing trends for mobile marketing.
Mobile Marketing Best Practice Guide, Chapter 4: Apps
On average, the web has three times more monthly users than native apps, yet users spend more time on native apps, a compelling reason for brands to focus on them.
This report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy and offers best practice recommendations on creating better mobile experiences.
Super apps: How the rest of the world is following in China’s footsteps
Drawing on Mary Meeker’s recent Internet Trends 2019 research into the rise of super apps such as WeChat and Alibaba, this briefing looks at the companies moving into the space, and what this growing trend means for both businesses and consumers.
User Experience and Interaction Design for Mobile and Web
This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.
In countries around the world, most people are intensely focused on staying away from others rather than attracting them.
It might be Friday the 13th, but you’re in luck – we’ve got another great round up of digital marketing statistics.
We’re back in the swing of things, so get ready for a great roundup of stats.
It’s your final stats roundup of 2019, and we’re sending you off with a bang.
Craigslist, one of the first websites for classified ads, hasn’t changed much in the more than two decades since it launched on the web.
Super apps are a fixture in Asia but for all of their success in the East, they haven’t caught on in a big way in the West.