Thomas Butta is Chief Strategy and Marketing Officer for Airship, the mobile app experience platform. We ask him what makes a great mobile app experience, and learn about why marketers should have what he calls a ‘life after download’ mindset. Tell us about your role – what does a typical day look like for you? […]
Mobile Marketing Best Practice Guide, Chapter 4: Apps
On average, the web has three times more monthly users than native apps, yet users spend more time on native apps, a compelling reason for brands to focus on them.
This report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy and offers best practice recommendations on creating better mobile experiences.
Super apps: How the rest of the world is following in China’s footsteps
Drawing on Mary Meeker’s recent Internet Trends 2019 research into the rise of super apps such as WeChat and Alibaba, this briefing looks at the companies moving into the space, and what this growing trend means for both businesses and consumers.
User Experience and Interaction Design for Mobile and Web
This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.