2 Min
Mobile Marketing Fundamentals
Understand the key media and marketing trends for mobile marketing.
Mobile Marketing Best Practice Guide, Chapter 4: Apps
On average, the web has three times more monthly users than native apps, yet users spend more time on native apps, a compelling reason for brands to focus on them.
This report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy and offers best practice recommendations on creating better mobile experiences.
Super apps: How the rest of the world is following in China’s footsteps
Drawing on Mary Meeker’s recent Internet Trends 2019 research into the rise of super apps such as WeChat and Alibaba, this briefing looks at the companies moving into the space, and what this growing trend means for both businesses and consumers.
2 Min
Mobile Sites and Apps
Learn about the importance of a mobile site and presence in app stores.
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2 Min
Principles for Mobile Site Design
Learn about the principles of good mobile design in the context of Google’s own guidelines.
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2 Min
Mobile: Page Load Speed
Discover some of the key ways to improve your page speed.
User Experience and Interaction Design for Mobile and Web
This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives. It contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.
How dating apps are innovating with new features in response to coronavirus
In countries around the world, most people are intensely focused on staying away from others rather than attracting them.
The best digital marketing stats we’ve seen this week
It might be Friday the 13th, but you’re in luck – we’ve got another great round up of digital marketing statistics.
The best digital marketing stats we’ve seen this week
We’re back in the swing of things, so get ready for a great roundup of stats.
The best digital marketing stats we’ve seen this week
It’s your final stats roundup of 2019, and we’re sending you off with a bang.
Craigslist (finally) launches native mobile apps
Craigslist, one of the first websites for classified ads, hasn’t changed much in the more than two decades since it launched on the web.
Can Uber achieve super app status in the US?
Super apps are a fixture in Asia but for all of their success in the East, they haven’t caught on in a big way in the West.
