Super apps are a fixture in Asia but for all of their success in the East, they haven’t caught on in a big way in the West.
"Globally, app store downloads are expected to reach 37bn by 2023"
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Super apps: How the rest of the world is following in China’s footsteps
Drawing on Mary Meeker’s recent Internet Trends 2019 research into the rise of super apps such as WeChat and Alibaba, this briefing looks at the companies moving into the space, and what this growing trend means for both businesses and consumers.
From the Blog
Read on for this week’s digital stats roundup, which includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising.
We’re kicking off September with a great roundup of stats.
It’s a cracking stats roundup this week, so let’s waste no time before we dive in.