1. Introduction The objective of this report is to provide marketers with a practical guide to the essential principles, processes and practices surrounding the increasingly critical areas of product strategy and marketing. Digital has facilitated a growing proportion of business models to pivot towards direct-to-consumer propositions, and an ever-growing number of products to become services, […]
1. Introduction This report is designed to provide marketers with practical and essential guidance into all aspects of content strategy. The role of content within marketing and digital marketing practice has never been more important than it is now, but it remains an area of constantly changing practice, with evolving dynamics around technology, content production […]
March 26th, 2020 | 2pm GMT, 10am EDT
April 23rd 2020, 11am BST, 6pm SGT
March 17th, 2020 | 3pm GMT, 10am EST
What does increasing digital maturity really mean for how organisations are structuring their digital marketing capability?
In both our 2013 report into Digital Marketing Resourcing, and now in our latest 2015 research, we have tracked the growing assimilation of digital into ‘business as usual’.
What does it mean to be a great leader in the digital age?
There can be little doubt that, with the challenges brought by the increasing impact of disruptive technologies, shifting competitive landscapes and consumer behaviours, organizational leadership is operating in a challenging, and rapidly evolving context.
Who was it who said that we tend to view what’s possible in the future through the lens of the past?
Are the demands of modern marketing creating a re-prioritisation in skills requirements?
Research conducted for Econsultancy’s new Skills of the Modern Marketer Report indicates that marketers are attributing more value than ever to so-called ‘softer skills’, alongside the more traditional vertical expertise that recruiters look for.
