Neil is one of Econsultancy’s most experienced and thought leading consultants. He is the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment.
Neil is the author of ‘Building The Agile Business’ (Kogan Page, April 2017), and a regular keynote speaker on organisational agility, digital transformation and digital strategy. He has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry for two years in a row.
Neil curates the global quarterly series of Firestarters thought leadership events on behalf of Google and has worked with market-leading global businesses including The Financial Times, BBC, Warner Bros, the UK Government, Samsung and YouTube. He is also an associate of The Futures Agency, a collaboration of some of the world’s leading forward thinkers and futurists and is also the co-founder of the Fraggl Twitter curation app.
1. Introduction Marketers have long had an increasing focus on the value that data can bring to the discipline. With the heightened impact of technology on marketing, and the growing adoption and sophistication of marketing automation, it has become ever more critical for marketers to understand how to derive value from the data that they have […]
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What does increasing digital maturity really mean for how organisations are structuring their digital marketing capability?
In both our 2013 report into Digital Marketing Resourcing, and now in our latest 2015 research, we have tracked the growing assimilation of digital into ‘business as usual’.