Neil is one of Econsultancy’s most experienced and thought leading consultants. He is the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment.
Neil is the author of ‘Building The Agile Business’ (Kogan Page, April 2017), and a regular keynote speaker on organisational agility, digital transformation and digital strategy. He has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry for two years in a row.
Neil curates the global quarterly series of Firestarters thought leadership events on behalf of Google and has worked with market-leading global businesses including The Financial Times, BBC, Warner Bros, the UK Government, Samsung and YouTube. He is also an associate of The Futures Agency, a collaboration of some of the world’s leading forward thinkers and futurists and is also the co-founder of the Fraggl Twitter curation app.
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
1. Introduction Digital technologies have brought significant shifts in customer behaviour and competitive dynamics. This, in combination with the greater levels of unpredictability in customer, societal and market contexts as a result of the pandemic, mean that many businesses are facing unprecedented challenges. Thriving in this new environment requires an organisational culture that is both […]
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