Neil Perkin

About Neil Perkin

Neil is one of Econsultancy’s most experienced and thought leading consultants. He is the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment.

Neil is the author of ‘Building The Agile Business’ (Kogan Page, April 2017), and a regular keynote speaker on organisational agility, digital transformation and digital strategy. He has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry for two years in a row.

Neil curates the global quarterly series of Firestarters thought leadership events on behalf of Google and has worked with market-leading global businesses including The Financial Times, BBC, Warner Bros, the UK Government, Samsung and YouTube. He is also an associate of The Futures Agency, a collaboration of some of the world’s leading forward thinkers and futurists and is also the co-founder of the Fraggl Twitter curation app.

Reports by Neil Perkin

miniature model people standing on drawn chalk network

Organisational Structures and Resourcing Best Practice Guide

1. Introduction Econsultancy has been conducting research into digital marketing resourcing and structures for almost 10 years. This report is the fourth iteration of this research and represents a major update on the 2015 Digital Marketing: Organisational Structures and Resourcing Best Practice Guide. There have been some fundamental shifts in approaches to resourcing since then […]

Effective Leadership in the Digital Age

1. Introduction The question of how leadership is changing in a digitally empowered world is a consistent theme in subscriber feedback and the digital transformation work that Econsultancy does with clients. 2015 saw the publication of Econsultancy’s initial research and report into Effective Leadership in the Digital Age, which was designed to provide insight into […]

Blogs by Neil Perkin

leadership

Redefining leadership in the digital age

What does it mean to be a great leader in the digital age?

There can be little doubt that, with the challenges brought by the increasing impact of disruptive technologies, shifting competitive landscapes and consumer behaviours, organizational leadership is operating in a challenging, and rapidly evolving context.

in-house

Marketers doing more in-house: the trend no-one talks about?

Achieving the right balance between building in-house capability and outsourcing is one of the defining questions of modern marketing.

Research conducted for Econsultancy’s new Best Practice Guide to Insourcing and Outsourcing indicates that this is an ever-shifting dynamic.  

When combined with variations by sector and digital maturity, it means greater complexity for marketers and greater difficulty in establishing exactly what good looks like.

content-marketing

Is this the age of the content strategist?

Companies’ content strategies are becoming ever more mature, according to research conducted for a new best practice guide. 

Econsultancy’s new report into Digital Content Strategy highlights the growing importance of Content Strategy, not only as a capability within marketing organisations, but as an emerging discipline with its own associated specialist expertise.

So have we really reached the age of the Content Strategist?