Nikki Gilliland

About Nikki Gilliland

Nikki Gilliland is a writer at Econsultancy.

How restaurants are innovating with digital loyalty programs

Digital sales have more than tripled for restaurants since the start of the pandemic, says Paytronix’s Annual Order & Delivery Report. Other research mirrors these findings, suggesting that digital is increasingly a differentiator for restaurants. According to the Restaurant Readiness Index, restaurants now generate around 40% of their total sales by selling to customers online, […]

Customer Experience - Econsultancy's Internet Statistics Database

Customer experience in 2022: What do the experts predict?

What is in store for CX and UX in 2022? We’ve had some clues in 2021 – sustainability, inclusion, privacy, user-centricity, video, automation, empathy and trust. How will these play out in customer experience over the next 12 months? We asked the experts… For more on what’s on the horizon for 2022, don’t miss Econsultancy’s […]

Is influencer-guided shopping the future of retail?

Social media platforms are becoming increasingly shoppable, with Instagram and TikTok leading the way with their in-app shopping capabilities. Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many […]