Nikki Gilliland

About Nikki Gilliland

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Are people buying on social media?

Retailers are continuing the quest to engage with consumers on social channels. With the average person reportedly spending around one and a half hours a day on social – it’s undoubtedly a big opportunity.

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What are anti-personas and how are they used?

Customer personas can help marketers identify their target audience, as well as the type of content or kind of service that will be of value to them.

But what about the customers you really do not want to target? These people are also known as anti-personas, or negative personas if you prefer.