Nikki Gilliland

About Nikki Gilliland

Insights Writer

Nikki Gilliland is a writer at Econsultancy.

A day in the life of… Yieldmo’s Lisa Bradner

Lisa Bradner is the Chief Commercialization Strategy Officer at programmatic ad exchange Yieldmo. We sat down with Lisa to discuss advances in programmatic, including contextual targeting, behaviour modelling and ad budgets. Tell me about your role… What does a typical day look like for you? At a macro-level, I’m the voice of our customer internally […]