Nikki Gilliland

About Nikki Gilliland

Nikki Gilliland is a writer at Econsultancy.

ecommerce_fashion_and_delivery

27 things I need to see on an ecommerce homepage

Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]

Fifth Avenue. Editorial credit: Songquan Deng / Shutterstock.com

Luxury retail faces up to unprecedented challenges

The retail sector as a whole has been severely impacted by the coronavirus pandemic. But what about the fate of luxury retailers? With even higher rents and with arguably less traction online than mass-market retailers, the luxury sector is also facing some unprecedented challenges. Brick-and-mortar closures hit brands hard Luxury retailers have traditionally relied on […]

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10 of the best brands on Instagram right now

Instagram turns 10 in 2020, and the platform has certainly come a long way since its early days. Once a place for personal photos (mainly of cats and food), it’s now the dedicated home of creative and innovative brand content.

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What we’ve been reading this week

In an effort to provide some headspace on a Friday, the editorial team at Econsultancy has been rounding up their favourite reads from the past week. Here are some articles to browse with your afternoon coffee… From around the web: The Calm meditation app is getting its own celebrity-filled HBO Max show – TechCrunch reports […]

woman introduces her fashion jewelry mechandise. Editorial credit: helloabc / Shutterstock.com

How ecommerce brands are incorporating live streaming into digital strategy

The China Internet Report predicts China’s livestreaming market will reach 613 million users in 2020. That makes live commerce big business in China, with more than 900 live-streaming sites now allowing consumers to interact and buy from brands in real-time – a market that, according to forecasts by iiMedia, will reach RMB 916bn by the […]

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What we’ve been reading this week

From a new Walmart membership scheme, to Le Creuset pans on their shiny new website, via Hollywood’s use of computer game tech, here’s what we’ve been reading this week. From around the web: Recode gives a run-down of Walmart+ – a membership program that’s being touted as an alternative to Amazon Prime. Benefits of Walmart+ […]