It was International Women’s Day this week, so you probably think I’m going to take an inspiring quote from a woman and replace part of it with ‘the weekly Econsultancy digital marketing stats round-up’ because that’s basically the only joke I’ve got.

Well thanks to my pre-emption of your judging ways this intro will now be completely free from humour and laced instead with the kind of bitter resentment I usually reserve for people who stand on the left side of the escalator on the Tube.

So there. 

This week we’ve got a good one lined up, with some reassuringly positive findings around women in business along with lots of lovely stats about digital transformation, generation Z, and much more. 

Here goes…

Optimising CX is the biggest opportunity for digital transformation

29% of respondents in our recent Digital Transformation in the Retail Sector report say that the ability to optimise the customer experience is the most exciting opportunity when it comes to digital transformation in 2016. 

A fifth (20%) say data-driven marketing that focuses on the individual is the biggest opportunity, while 11% say cross-channel marketing. 

Q: Which one area is the single most exciting opportunity for your organisation in 2016?

84% see data as integral to business strategy

More than four-fifths of organisations see data as an integral part of forming a business strategy and believe they could increase sales by up to 29% if their customer data was fully accurate, according to a new infographic by Experian. 

Check out the infographic below for more stats:

Data in business strategy infographic

91% of UK businesses will ‘no longer be competitive’ by 2020

More than nine in ten UK employees believe their businesses will no longer be competitive by 2020 if they continue in their current format, according to a new report by Infomentum

Other key findings include: 

  • 50% say firms will have to invest in new technology in order to keep up.
  • 37% expect to be allowed to work from home. 
  • 61% believe their jobs will be more automated by 2020.

Generation Z not on mainstream social media sites

Those born after 1995 – commonly referred to as ‘generation Z’ – make up a quarter of the UK population, and prefer to use non-mainstream social networks such as Snapchat, Secret and Whisper, according to a new infographic by Oliver. 

Check out the infographic below for more stats:

Generation Z infographic

Companies with strong reputations have twice as many women in senior management

Companies that are most admired by their industry peers have a higher proportion of female leaders, according to new research by Weber Shandwick. 

Other key findings include:

  • 10.9% of senior executives in the world’s 500 largest companies by revenue are women.
  • Of those companies, not one has an equal representation of men and women on their senior management teams.
  • Almost four in 10 companies (37.6%) have an all-male senior leadership team.

Women driving UK economic growth

There are 762 female-led companies with revenue between £1m – £250m in the UK, experiencing median annual growth of 30%, according to a new infographic by Founders4Schools.

Check out the infographic below for more stats:

Women driving UK economic growth infographic

66% of marketers now driving IT purchase decisions

Two-thirds of marketers are now calling the shots when it comes to purchasing to marketing software, according to a new study by Squiz. 

Other key findings include:

  • 83% of respondents say they use a CMS platform, 77% an analytics platforms and 62% a CRM platform.
  • Only 45% believe that marketing software purchasing decision lie with the IT Manager.

UK closer to Japan than US when it comes to online behaviour

The behaviour of UK web users bears more resemblance to that of Japanese and French consumers than it does to those in the US, according to new research by Oban Digital. 

Brazilian and Indian consumers share a perception of what a typical computer brand site should look like and how the use of images enhances the user experience.

France, Japan and the UK share the same view of what makes a page global or local, with local pages being seen as more trustworthy by this group. These three countries also prefer websites with plenty of product information.

2m Brits visited subscription box sites in last three months

Millions of people have visited subscription box sites such as Graze of Birchbox in the UK in the last few months, according to new figures from Hitwise, a division of Connexity.

Other key findings include:

  • Almost half of shoppers use their mobile to research subscription box offers.
  • Visitors are most often women, aged between 25-34, with above-average incomes.
  • 30.6% begin their journey to a subscription box via a search engine.

Timely and vaguely relevant stat of the week… 

On this day in 1993, Janet Reno was unanimously confirmed by the US Senate to become the first female attorney general.

For lots more up-to-date statistics…                                           

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.