The stats we’ve seen this week continue a trend for the past year.
There’s lots about advertising, lots about mobile and plenty about where the two collide. Other highlights include the dreaded ‘millenials’ and their economic outlook and some interesting insight into the state of mobile in MENA specifically.
As always, if these stats don’t sate your hunger, head on over to the insights and data in our Internet Statistics Compendium
“I need it now”
YouGov surveyed 2,034 consumers on behalf of Unique Digital Unique about their use of apps for banking, purchasing insurance and booking hotels, flights and car hire.
The survey found that ‘search & purchase’ on mobile exceeds ‘search only’ (37%) for first time in the sample set.
- Almost half (42%) of the online consumers surveyed use mobile devices such as smartphones and tablets to search for and complete travel and financial purchases online.
- More than half (54%) have booked hotels in this way.
- As the mobile device channel has matured, a quarter of consumers complete instant transactions on a smartphone or tablet rather than searching and completing their purchases in-store or on a PC or laptop.
- The top two reasons consumers gave for downloading apps on mobile devices to complete purchases were ease of use (44%) and speed of use (33%).
- Overall across all platforms however, price remains the main influencer of purchase decision (78%).
Adobe’s Digital Index team has just published their Q3 Digital Advertising report and it includes some interesting insights for advertiser in the lead up to the holidays.
There’s plenty in the report. Here’s a snapshot.
- Google CTRs grew 14% YoY; Google CPCs up 4% YoY with continued growth expected in Q4.
- Google vs. Bing: 25%+ of all browser visits to websites are referred by Google, but Bing is driving higher revenue per visit (RPV) via referrals than Google and major social networks.
- Google Shopping Ads (formerly PLAs) outperformed other search ad spend, up 34.8% YoY.
- Mobile traffic continues to drive paid search. 40% of paid search expected to come from smartphones in a year.
- Macro-economic data, i.e. weather etc. predicted to be the next major factor for maximizing conversion rates.
- Facebook algorithmic changes led to a 50% decrease in organic post impressions and a 5% increase in paid impressions.
SEM ad spend
Guardian traffic up
The Guardian has reported record traffic of almost 114m monthly unique browsers in September 2014, according to the latest digital ABC figures released today.
- September has seen a month-on-month increase of over 10%, and a 37% rise from the same time last year.
- This marks the fourth consecutive month of hitting over 100 million monthly unique browsers.
- Growth was particularly strong in the UK YoY (+8.51%) and in the US (+14.47%).
- Daily average unique browsers: 6,499,563 (YoY: +41.29% MoM: +11.88%)
- Monthly unique browsers: 113,946,305 (YoY: +37.09% MoM: +10.53%)
- Monthly page impressions: 692,262,107 (YoY: +32.37% MoM: +4.82%)
In-store mobile use impacts large majority of connected shoppers in MENA
On Device Research has surveyed 1,500 mobile internet users in September 2014 to reveal mobile consumer behaviour in the MENA region.
81% of the connected consumers in Saudi Arabia and UAE and 40% in Egypt have stopped a purchase while in store because of comparison shopping on mobile or feedback received from friends or family.
The number of mobile internet users in Egypt, Saudi Arabia and UAE is rapidly growing – roughly 40% of the participants of the research went online for the first time within the last 12 months. Combined with one of the highest smartphone penetrations in the world (76% in KSA, 75% in UAE) this audience is a huge opportunity for region’s retailers.
Growing user numbers combined with increasing media time on mobile offers a unique new opportunity for retailers to target buyers with location and time-specific offers while people are in or near their store.
Smartphones and tablets account for one third of ad conversions on Google and Facebook
Smartphones and tablets account for 30% of conversions on Google and 35% of conversions on Facebook , according to a new report by Marin Software.
Highlights of the report include:
- The mobile conversion trend is consistent across channels, with similar increases recorded for mobile search, social and display ads.
- On Facebook mobile ad conversions increased 16% quarter-over-quarter (Q3 2013-2014).
- Mobile ads on Facebook accounted for 52% of ad impressions and 63% of clicks.
- in Q3, mobile devices accounted for 31% of paid search impressions and 38% of search ad clicks on Google.
- Mobile conversions on Google paid ads increased 2.4% quarter-over-quarter and nearly 11% year-over-year.
- Mobile devices accounted for 40% of display ad impressions, 54% of display ad clicks, and 38.6$ of display ad conversions.
The economics of the ‘millennials’
The Council of Economic Advisors has produced a delightful Medium post with some millenial stats. Here’s a snippet from the intro and one of the charts about life goals. Though most of the stats don’t relate to marketing or the internet, it’s a great insight into the economics an influential demographic.
Millennials, the cohort of Americans born between 1980 and the mid-2000s, are the largest generation in the U.S., representing one-third of the total U.S. population in 2013.
This is the first generation to have had access to the Internet during their formative years. Millennials also stand out because they are the most diverse and educated generation to date: 42 percent identify with a race or ethnicity other than non-Hispanic white, around twice the share of the Baby Boomer generation when they were the same age. About 61 percent of adult Millennials have attended college, whereas only 46 percent of the Baby Boomers did so.
Their early adult lives have been shaped by the experience of establishing their careers at a time when economic opportunities are relatively scarce.
In 1980, IBM’s first gigabyte hard drive weighed 550 pounds and cost $40,000. Today, consumers have access to 3 terabyte hard drives — 3000 times the size — that weigh under 3 pounds and cost around $100.
British consumers are not socially satisfied
Customer services teams and social marketers working for retail brands in the UK need to improve how they monitor and respond to complaints via social media.
That’s according to a study by delivery specialist Hermes, which surveyed 2,000 UK consumers and 1,000 each from France and Germany.
- Only 58% of Brits received a response after raising a complaint via Facebook or Twitter, lagging behind France (67%) and Germany (64%).
- The survey also highlighted the need for marketers across the three countries to create more engaging content for social advertisements.
- 14.5% of French consumers regularly interact with social adverts, compared to British consumers, the least likely at 11%.
PPC and Facebook ad spend is growing (and revenue growth is growing even faster)
More figures to confirm ad spend increase across search and social.
New Kenshoo research shows global year-on-year paid search and Facebook social ad budgets increased 19% and 81% respectively with revenue growth outpacing spend.
Among the key findings in the research:
- Search ad spend increased 19% YoY and 3% quarter-over-quarter (QoQ).
- Search click-through rate increased 23% YoY driving an 11% increase in clicks.
- Social ad spend on Facebook increased 81% YoY and 13% QoQ.
- Social click-through rate on Facebook skyrocketed 148% YoY and 86% QoQ.
Click to enlarge this complementary infographic
Neustar’s recent research into domain maturity has revealed differences in the way B2C and B2B businesses manage and protect their websites. Quocirca interviewed 300 senior European IT managers on the challenges faced and the measures they are taking to ensure domain performance and security.
B2B businesses are lagging behind in areas such as Continuous DDoS Protection and Fraud Detection Technology.
Here are the key findings:
- Over 98% of European organisations now transact online at some level.
- Just 71% of non-consumer facing businesses employ continuous DDoS Protection compared with 87% of consumer-facing businesses.
- 82% of B2C deploy fraud detection technology compared with just 66% of B2B.