Telegraph.co.uk has signed Betfair as its official sports betting partner.

Betfair will offer the publisher a range of services including live odds to go with its sports content. It will also be integrated into the Telegraph Fantasy Football site.

Brian Harrison, digital director of Telegraph Media Group, said, "We will be working closely with Betfair to continually develop the contextual relevance of odds in relation to our content and the profile of our users."

He added, "We are also collaborating on the integration of new promotional formats and new games for our users."

Related stories

Gambling Special: UK regulation

Renault in year-long fantasy football sponsorship deal

Telegraph looks to ecommerce as crucial revenue stream for website

Avatar-blank-50x50

Published 9 September, 2008 by NMA Staff

50335 more posts from this author

You might be interested in

Comments (0)

Comment
No-profile-pic
Save or Cancel