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Telegraph.co.uk has signed Betfair as its official sports betting partner.

Betfair will offer the publisher a range of services including live odds to go with its sports content. It will also be integrated into the Telegraph Fantasy Football site.

Brian Harrison, digital director of Telegraph Media Group, said, "We will be working closely with Betfair to continually develop the contextual relevance of odds in relation to our content and the profile of our users."

He added, "We are also collaborating on the integration of new promotional formats and new games for our users."

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Published 9 September, 2008 by NMA Staff

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