Facebook is readying the launch of a music service to launch later this month, according to reports.

Reuters has reported that Facebook is to announce partnerships with music services such as Spotify, MOG, Rhapsody, Slacker and Rdio at the F8 conference on 22 September 2011.

The social network has previously been rumoured to have a music service in the pipeline and in June was said to be looking to partner with existing streaming services (nma.co.uk 20 June 2011).

Facebook already has a partnership with Spotify, allows users of the streaming service to share songs and playlists with their friends.

The strategy to partner with already established services falls in line with Zuckerberg’s wider plan for Facebook, in which he wants to provide the social infrastructure to layer on additional technology partners.

Speaking at the announcement of Skype video chat in July Zuckerberg said Facebook plans to work with “companies that are best in class in their industry, producing apps on a social infrastucture” (nma.co.uk 6 July 2011).


Published 1 September, 2011 by NMA Staff

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