Owner: Richard Kershaw and Stephen Pavlovich

Agency: in-house


Content 20/25
Usability 20/25
Branding 17/25
Monetisation 18/25
Total 75/100

Wish.co.uk is the latest start-up to venture into the gift experience arena, joining firms like Red Letter Days that have carved out a niche in catering for special occasions and corporate days out.

There’s no shortage of thrilling experiences, with users able to choose from anything from monster truck driving to hot air ballooning or makeover spa days, as well as short breaks.

Content is pivotal to selling on this site, so it’s not a surprise that descriptions are comprehensive, complete with an “at a glance” check list and a “how does it work?” box making the selection process easier. The site also features a “most popular” section so users can either get some inspiration or keep up with the latest ‘thing to do’.

Content on the site also has a jokey, informal tone, along with easy phone and email access, that conveys a sense of personal care above a faceless corporate front. Although I didn’t complete a transaction and can’t vouch for it, the site does make a point of making returns or resolving issues easy.

The main monetisation of Wish.co.uk is its transactional system, but it also runs an affiliate programme powered by HasOffers.com.

Branding across the site isn’t that striking, but it’s not offensive either with lots of uncluttered white space, large photographic visuals and a pink accent. What’s more important here is strong content, tone of voice and a seamless choosing experience.

Other sites in this sector:




Published 30 August, 2011 by NMA Staff

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