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Channel 5 has launched iPad and iPhone apps dedicated to reality show Big Brother’s catch-up content.
The free apps will show linear TV catch-up episodes from Celebrity Big Brother, the subsequent regular Big Brother show, and the Big Brother’s Bit On The Side spin-off.
The broadcaster will extend the app to incorporate catch-up content from the rest of its channels including Channel 5, 5* and 5USA, creating overall Demand 5 iPad and iPhone apps in the coming months.
Channel 5, which already syndicates content across Sony’s web-connected TVs and Playstation 3, Virgin Media, and BT Vision, highlighted Apple’s tablet as its next preferred device earlier this year (nma.co.uk 9 June 2011).
It is also poised to launch a range of social media apps for Big Brother across Facebook and Android devices in the coming weeks which incorporate ways for viewers to vote for who they want to exit the Big Brother house via Facebook Credits.
Channel 5 first revealed its intentions to develop a Facebook app that lets viewers vote during the show via the social network’s Credits payment system - a first for a UK broadcaster - earlier this summer (nma.co.uk 5 July 2011).
At the same time it revealed its plan to scrap its initial idea of providing free 24-hour online streaming in favour of a constant stream of video highlights, available on the main website and Facebook.
It is also due to launch a series of mobile voting apps for a range of smartphones (nma.co.uk 5 July 2011). It’s working with Mobile Interactive Group, show producer Endemol, and iPlatform on the Big Brother projects.
Celebrity Big Brother debuted on Channel 5 on 18 August, hosted by Brian Dowling (pictured). It attracted an average of 5.1m linear TV viewers for the show last week.