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Damian Hirst and Mary McCartney are among artists to have donated work to a new charitable art auction site by digital creative agency Poke.

The 100 Project will see one piece auctioned each week for the rest of the year with the aim of raising enough money to pay for the tuition of 100 east London teens to local arts school the 100 Project.

The website is the result of the Poke’s most recent Hack Day, in which it shuts down the agency for a day to run a 24-hour competition. This year the brief was to create a digital solution to a problem within the local area of Shoreditch, with a finished idea and digital product completed within the 24 hours.

The website will host the weekly auctions, showing all the upcoming art and giving the ability for people to register details and be notified when the piece they are interested in is up for auction. There is a reserve price of £100 for each piece.

The project is also aimed to encourage local children to gain the talents needed for creative careers later in life.

Nick Farnhill, co-founder of Poke, said, “If the 100 Project can successfully auction one piece a week for a year, we could easily raise the money required to fund 100 teenagers through a term at the school.”


Published 27 July, 2011 by NMA Staff

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