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London 2012 is promoting the one year countdown to the Olympics by encouraging people to tweet support for their country.
The campaign centres on a digital stadium in which visitors to the main London 2012 site are encouraged to fill with tweets. People can send a message to their followers proclaiming the team they support, with the hashtag #1yeartogo.
The five countries with the most support will feature in real time within the digital stadium, while the website will also host video messages of support from athletes including Jamaican sprinter Usain Bolt. London 2012 is encouraging people to upload thier own videos to celebrate ’1 year to go’, which will be featured alongside the athletes.
The hashtag will be promoted via the London 2012 sites online and offline, being displayed on Olympic venue sites including the Aquatics Centre in the Olympic Park for the first time. It will also be projected on the BT Tower and in Trafalgar Square.
The campaign started yesterday at dawn break in Suva, capital of Fiji (or 7.30pm British Summer Time last night) and ends at midnight in Pago, Pago American Samoa (12pm British Summer Time). So far the activity has generated over 32,750 tweets with Brazil winning with a 26% share of the tweets.