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Lion New Media has created a Web site for Channel 4's coverage of the Kumbh Mela Hindu Festival taking place in Allahbad, northern India.

Lion New Media has created a Web site to support the Channel 4 coverage of the Kumbh Mela Hindu Festival currently taking place in Allahbad in northern India.

Channel 4 is filming daily from the festival, the biggest gathering of humans in history with an estimated 25 million attendees. Hindus believe that by bathing in the Ganges their souls will be cleansed, leading to salvation.

A dedicated team is updating the site from the festival with still images, video footage and other information, uploaded to the site from India using mobile phones and laptops. The site also features stories of Kumbh Mela pilgrims and background information including recipes and profiles on the Hindu sects that have made the journey to the Ganges. Lion, which also created the title graphics for the television coverage, developed the site in a month.

Eddie Gachegua, graphic designer at Lion, says: "We had a hell of a lot of information to cover, so we had to design with that in view. We broke it into two parts, the background, which is colour coded in blue, and the updateable parts, which form the chronicle section of the site."

Natalie Hill, writer and researcher for the site, agrees: "It's very simply set out. Not everything is indexed, but it doesn't need to be. We're trying to explain as much as possible in layman's terms, and it's all split into separate, relevant sections."

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Published 8 February, 2001 by NMA Staff

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