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YouTube is looking to build on its live sports deal with the Indian Premier League by agreeing deals with the National Basketball Association and National Hockey League, according to reports.

It’s understood Google wants to build on the popularity of the deal it made with cricket’s Indian Premier League last year by signing more deals with sports leagues to show live games.

YouTube is believed to be in talks with most professional sports leagues about the feasibility of deals.

Bloomberg reports the rumours have been verified by Gautam Anand, Google’s director of content partnerships for Asia Pacific.

According to Bloomberg, Anand said, “It’s fair to say there will be a lot more appealing sports content on YouTube. We have ongoing conversations with pretty much everyone.”

Google also said the deal with the Indian Premier League had brought in more than 55m visits from 250 countries.

YouTube confirmed in January last year it would start broadcasting live sports, when it announced the deal with the IPL.

The deal saw YouTube approach agencies to form sponsorship deals around the content, splitting the revenue with the IPL (nma.co.uk 19 January 2010).


Published 24 February, 2011 by NMA Staff

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