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Yahoo Japan has signed a deal with video technology firm Ooyala as the portal looks to strengthen its video offering across multiple devices.
It will use Ooyala to help it deliver video to all devices, including desktops, smartphones, tablets and web-TVs.
The partnership will see Yahoo Japan offer the Ooyala platform to its publishers and media partners for video management, analytics and monetisation, while Ooyala gets access to an 80m-strong Asian audience – around 60% of online traffic and 40% of the online video served in that country.
Analysts expect the Japanese market to grow to 106m users by 2013.
Ooyala CEO Jay Fulcher said, “Through the strategic use of video, Yahoo Japan will deliver video content across a wide range of connected devices to a large population.”
Yahoo Japan, although recognised as a subsidiary company of Yahoo US, is owned by SostBank in Japan, with Yahoo US owning around 35% of stock share.
According to Reuters Japan, Yahoo Japan has forecast that its profit for March 2011 will reach around $1.93bn (£1.19bn).
Last month, Yahoo rival AOL Europe acquired video distribution network Goviral for $74.1m (£46.7m), a move underlining its attempt to reposition itself as a content provider in a bid to win a greater share on the online display ad market (nma.co.uk 31 January 2011).