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What course are you on, what attracted you to it and what do you hope to get out of it?

I’ve always been passionate about the marketing environment and the use of new media technologies. I’m studying for an MA in emarketing and social media at Middlesex University in London.

This programme fits perfectly with my goals and expectations. It offers an innovative syllabus that has the perfect balance between theory and practice. It gives students the possibility to work in groups and collaborate with academics and other leading professionals in the industry. More specifically, students are assigned to work individually or in groups on developing social media strategies for large organisations in London and Chicago (London Real Tennis Club, Wilson Sports).

I’m confident this programme will enable me to pursue a professional career within the area of emarketing and social media.

Have you carried out work placements? What did you learn from the experience?

A lot can be learned from a work placement. It’s important to gain practical skills, to develop networking skills and collaborate for the development of projects in the area. I’m just starting a work placement and look forward to the outcomes.

What would be your ideal job in the digital media and marketing industries when you graduate?

Digital media is a growing industry so the opportunities are widespread. I enjoy the creative side of marketing, so I hope to find a job that can offer this. Most importantly, I’d like to work for a company that’s forward looking, inspiring and innovative.

Do you feel your course if equipping you for the workplace?

The Masters programme has definitely met my expectations and has given me the grounding, networks and knowledge needed to begin my career in this field.

What do you wish you knew before joining your course?

Applying for the MA programme meant I had to quit my job. I wasn’t certain whether this personal investment for further studies would equal a job in such a competitive environment, which changes constantly. After the programme started, I realised the employment possibilities were very good and that several doors had opened for me. I wish I’d known that beforehand, it would have made the decision process easier.

Who inspires you in the digital media and marketing industries?

It’s the individuals who inspire me. The nature of emarketing is what attracted me to it and it’s the thing I love most. It allows for a fast-paced environment and provides opportunities for technological innovations from young professionals.

What do you think is the most interesting development in interactive media and marketing at present?

The most interesting element in the digital media landscape is the power it gives to individuals. It has shifted things around: given power to the consumer, allowing freedom of speech and enabling a nobody to become a somebody. The speed at which it’s growing means that if things are under control, you’re just not going fast enough.

In terms of marketing, it may be said that social networks are set to capture online spend during the next years and marketers need to investigate how to integrate it more effectively as a core component of their strategies. However, I’m keeping a close eye on mobile marketing. Mobile applications will be an area for further development as big brands look to leverage customised mobile apps, QR codes and location-based advertising to engage more people. Moreover, the power of metrics will be further explored and advertisers will be more concerned about monitoring chatter about their content and coming up with ways to track and value that.

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Published 27 January, 2011 by NMA Staff

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