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Bebo has agreed a deal with video search portal MeFeedia as part of a major redesign next month.

The social network is hoping to win back users by focusing on mobile, gaming and video. It has partnered with MeFeedia to increase the volume of video content available on Bebo and provide an additional ad revenue stream.

MeFeedia has deals with network and cable TV sites, aggregating more than 200,000 videos from 33,000 publishers.

Users will initially be able to search, watch and share videos, but will later be able to create their own video channels populated automatically depending on their tastes.

It follows Bebo’s announcement that it will add a video chat service to the site, with the aim of creating a safe way for its young users to chat to one another via webcam (nma.co.uk 8 December 2010).

Last month the social network also announced its original founder Michael Birch had rejoined the company in an advisory role. He left the company in 2008 when AOL bought it for $850m. AOL since cold the company to Criterion Capital Partners after it failed to grow audience and revenues (nma.co.uk 10 December 2010).

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Published 13 January, 2011 by NMA Staff

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