Facebook has confirmed that is has bought location-based network Gowalla for an undisclosed sum.

The social network had been tipped to have made an offer for the company, a rival to location-based mobile company Foursquare.

Gowalla works in a similar way to Foursquare and allows users to share their location with friends and access information, recommendations and photos from the surrounding area. The app integrates with Facebook Places and blogging site Tumblr.

According to CNN Money, the majority of Gowalla’s staff will relocate to Facebook’s offices to help with the rollout of the social network’s new Timeline design, revealed this September (nma.co.uk 23 September 2011).

A Facebook statement has now confirmed the reports, “We’re excited to confirm that Gowalla co-founders Josh Williams and Scott Raymond, along with other members of the Gowalla team, are moving to Facebook in January to join our design and engineering teams.

“In talking with the Gowalla team, we realized that we share many of the same goals: building great products that reach millions of people, making a big impact quickly, and creating new ways for people to connect and share what’s going on in their lives. While Facebook isn’t acquiring the Gowalla service or technology, we’re sure that the inspiration behind Gowalla will make its way into Facebook over time,” added a spokeswoman.


Published 5 December, 2011 by NMA Staff

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