Children’s charity Plan UK has launched a Facebook app to raise awareness of young women around the world who don’t have a birth certificate.
The Plan Your Story application pulls in users’ key information from the social network, such as their date of birth and education history, to create a personalised video storybook. It is designed to encourage users to empathise with people born in poor countries without a registered birth certificate.
Created by social CRM agency Neoco, the app also encourages users to donate money to Plan UK’s Girl’s Fund, which supports specialised international projects.
Justin Wylie, head of business development at Plan UK, said: “Without a birth certificate, the user sees how key events in their life would change – for example an inability to prove their age could result in being married off while they’re still a child, or being denied the right to go to school. What’s unique about this application is that, through Facebook, people can get a real connection to important social development issues.”
The app forms part of Plan UK’s Because I am a Girl campaign (pictured), which fights for the rights of the 75 m girls worldwide who are not in school.