Facebook, Stardoll and Habbo are among a host of brands to back an online anti-bullying march led by children’s charity Beatbullying.
The charity will kick off its first global internet march, called The Big March 2012, ahead of Anti-Bullying week next year.
As part of the march, which will last 48 hours, people must march their virtual avatars across as many websites as possible, culminating at a virtual representation of the United Nations building in New York. There the online avatars will deliver a petition to the United Nations asking it to “explicitly enshrine” bullying in the UN Convention on the Rights of the Child.
Over 135,000 people have already signed up to support the online march, including celebrities Sir Michael Parkinson, Pixie Lott, and Twiggy. Meanwhile UK companies and charities including Nominet Trust, Robinson Fruit Shoot and Orange have also joined.
The campaign follows a similar UK online anti-bullying campaign called The Big March 2011. This ran across 100 UK websites and ended with a virtual anti-bullying petition being delivered to the virtual 10 Downing Street.