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Start, a charity backed by HRH The Prince of Wales, has turned to Facebook to offer personalised guidance on sustainable living.
The Start Today Clinic, created by integrated agency Meteorite, launches today with “eco pioneers”, including Blue Peter gardener Chris Collins, answering questions on sustainability.
People can post a question on the charity’s Facebook page and the Start team, and “eco pioneers” will respond within 24 hours.
The Clinic will run until November 4.
It comes as major brands Procter & Gamble, B&Q and Marks & Spencer have signed up to roll out marketing campaigns to promote Start Today, an initiative to inspire the public with new ideas around sustainability.
The brands, which will encourage consumers to “do more, with less”, will use a combination of national print media, outdoor advertising, digital, PR and social media.
Joey Tabone, Start CEO, said, “We know that sustainable living can often be confusing, so the advice we gather and offer enables people to ’start today’ in a way that fits into their own unique sustainable lifestyle.”