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Virgin Media is to launch its first Spotify-integrated app on web-TV service TiVo in the next month.

Virgin Media subscribers will also have access to Spotify across its online, mobile and TiVo services from the next few weeks.  

Those using the Spotify service via Virgin Media’s platform will also have access to additional, exclusive content from the latter’s gigs and festivals. This will also extend to competitions, behind-the-scenes footage from concerts and V Festival (pictured), as well as gig tickets via the VM Music tab.

Virgin Media and Spotify revealed their plans to integrate the music services’s two ad-free subscription tiers: the £4.99 online-only Spotify Unlimited and the £9.99 Spotify Premium this summer (nma.co.uk 6 July 2011).

Spotify Premium will be available for free, for a limited period, for existing and new Virgin Media customers. Those with a fibre optic broadband subscription will have access to Spotify Premium for six months as part of the same package.

Virgin Media subscribers that are existing Spotify accounts holders or new to Spotify can choose between a free three- or six-month extension to their current subscription. Following the six-month extension period they will need to opt in if they wish to continue to subscribe to Spotify Premium through Virgin Media. Otherwise their accounts will revert to the free ad-supported Spotify version.

Virgin Media executive director of digital entertainment Cindy Rose said the launch of Spotify on Virgin Media marks a “significant milestone” for digital entertainment and the way it is enjoyed by consumers.

“Great digital services are no longer just about fast broadband or the latest TV technology, but increasingly about how people use their services to power and excite their daily lives,” she said. “Bringing together Virgin Media services with brilliant entertainment such as Spotify is a core part of our ongoing strategy and we’re excited to be able to lead the way with such a great partnership.”

Spotify global head of telecom business development, Andreas Liffgarden, said,”Telcoms companies moving into the music space increases revenue streams to the music industry and provides benefits for fans and artists alike.”

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Published 31 October, 2011 by NMA Staff

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