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Google is allowing music artists to sell merchandise and downloads directly via YouTube following the launch of the Merch Store.
It has formed affiliate tie-ups with Amazon, Apple, Songkick and Topspin to offer users concert tickets, merchandise and digital downloads to buy via the platform.
The company said the launch of the merchandise store is part of its aim to make YouTube “your box office, merchandise and music store”
YouTube will roll out the store globally in the coming weeks. The move signals the platform’s ongoing expansion strategy, which has seen it launch its first UK movie rental service (nma.co.uk 7 October 2011).
It has kicked off the rollout with movies including The Dark Knight and Resevoir Dogs, having formed tie-ups with a range of studios. Warner Bros, Sony Pictures and Entertainment UK, along with British independent studios Metrodome and Revolver Entertainment are among YouTube’s partners.
More to follow.