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Karim H Attia, chief business development officer, Nugg.ad
The news that Waitrose is to launch a fully personalised consumer website (nma 2 June 2011) is a fantastic development for the brand and the behavioural targeting industry alike.
In a competitive and increasingly complex online environment, web platforms and their ability to deliver what a consumer wants will become the space where the battle is won or lost. Demand for technology that makes site content more relevant to visitors only increases as the benefits it offers to brands, publishers and consumers alike is recognised.
It’ll be interesting to see how other brands respond now this innovative gauntlet has been thrown down.