Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Karim H Attia, chief business development officer, Nugg.ad
The news that Waitrose is to launch a fully personalised consumer website (nma 2 June 2011) is a fantastic development for the brand and the behavioural targeting industry alike.
In a competitive and increasingly complex online environment, web platforms and their ability to deliver what a consumer wants will become the space where the battle is won or lost. Demand for technology that makes site content more relevant to visitors only increases as the benefits it offers to brands, publishers and consumers alike is recognised.
It’ll be interesting to see how other brands respond now this innovative gauntlet has been thrown down.