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new media age has become the latest title to go digital-only to capitalise on the growing appetite for online news consumption.

This week’s issue will be the last in print, but the title will continue digitally through the expanding nma.co.uk, email alerts and mobile and tablet apps.

new media age, which was launched in June 1995, joins other key titles and publishers in adopting a digital-focused strategy.

Last week, Guardian News & Media said it will adopt a “digital first” strategy after seeing a huge rise in online audiences.

Andrew Miller, Guardian Media Group CEO, said it will direct resources from print to digital, in a strategy that could help digital revenues double to nearly £100m by 2015.

new media age’s mobile and app drive is also reflected in the experiences of other publishers. Last month, A&N Media announced that Mail Online will expand its app strategy after its mobile audience grew by 5.7m in a year (nma.co.uk 20 May 2011).

Our readership research shows that new media age is most valued for its news and authoritative commentary. We believe that by concentrating on just digital we can improve our information service to you, ensuring we can provide better in-depth coverage of new media developments as they happen.

Over the coming months we’ll be introducing a number of digital services to subscribers, including a subscriber-only email service, a revamped mobile site and an iPad app.

new media age will continue to run a programme of events dedicated to helping you make sense of digital. We’ll also be drawing much more on our digital expertise for new regular features in sister title Marketing Week.

We believe the changes will make new media age even more of an essential read. But please tell us what you think as we develop, and watch out for your personal invitation to sample the new package at no cost.

To activate your online subscription visit nma.co.uk/activate and enter your unique subscriber number. You’ll then be able to access all of the news, features, data and analysis you usually receive in print, online.

Print readers: your unique subscriber number can be found next to your name on the address label of your magazine. If you require further assistance, please contact our customer service team on (020) 7292 3717 or email nmcirc@centaur.co.uk.

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Published 28 June, 2011 by NMA Staff

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