Overseas news titles in the UK are seeing double-figure growth and beginning to compete with homegrown publications, according to figures from UKOM/Neilsen.

The rankings, which show the top 40 news sites by unique UK visitors for May 2011, found that The Huffington Post, India Times and The Washington Post all experienced double-digit growth from May 2010.

The Huffington Post grew its audience by 26% to 459,000 unique visitors, while India Times was up 124% to 358,000. The Washington Post jumped 41% to 253,000 unique visitors.

Other highlights include Mail Online, which has maintained its strong lead over other UK national online papers, claiming 6.27m unique visitors for May, up 12% year on year.

The Guardian was down slightly, by 2%, attracting 5.18m unique visitors for May, The Telegraph following with almost 4.99m unique visitors.

The Independent was up 3%, attracting 2.10m unique visitors in May, while Trinity Mirror Nationals was also up 3%, with 2.63m visitors.

Unsurprisingly, paywalled titles The Times and Sunday Times were down on May last year, by 59%. They claimed 1.34m users, a drop of nearly 60% from its May 2010 pre-paywall figure of 3.29m.

Meanwhile, Bing News has more than doubled its UK audience in the last year to 1.43m, up 141%, while Google News has dipped 56% to 1.23m, down from 2.82m last May.


Published 27 June, 2011 by NMA Staff

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