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Environmental charity Keep Britain Tidy is to relaunch its web presence this summer in support of Government-backed initiative Love Where You Live.

Last December Keep Britain Tidy joined Defra and a range of partners including Coca-Cola, Greggs and McDonald’s in a set of principles for action on litter. The Love Where You Live campaign was launched at the National Litter Convention as a response to research indicating that the UK’s litter problem isn’t improving.

The Keep Britain Tidy site will relaunch ahead of an awareness week in September, as part of an integrated campaign across social media and traditional advertising.

Content can be shared on social networks including Facebook, Twitter and Delicious, while there will also be a Social Buzz feature that pulls in brand discussions from the wider web.

Other additions include an Event Organiser tool to let users set up volunteering activities, and an Interactive Totaliser to update users on information such as the number of bin bags collected or volunteer time donated.

The site will provide a forum for supporters to plan action in their area and will act as a platform for the brand to secure support from corporate sponsors.

Louise Marsden, head of marketing and communications at Keep Britain Tidy, said, “With an awareness week planned in just a few months’ time, the site needs to be up long before then to help generate excitement and support through online community engagement.”

The online hub is being designed and built by integrated agency Amaze.

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Published 20 June, 2011 by NMA Staff

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