Music industry body the BPI has updated its parental advisory warnings to include songs and videos with explicit or adult material on digital channels.
From today, online content will have to display the parental advisory logo for the first time since the scheme was introduced over 15 years ago.
According to the BPI, some digital music stores have already been showing the label against content but most audio and video streaming services, including Spotify and Napster, haven’t yet implemented a consistent parental guidance system.
It’s hoping to standardise the practice of record companies flagging songs with explicit content within the metadata, which it says is already common for some.
Geoff Taylor, BPI CEO, told The Guardian, “We think it’s important for parents to get the same standards of guidance and information online as they do when buying CDs or DVDs on the high street.”
Music video service Vevo, which launched in the UK last month, is already on board with the scheme.
Vevo president and CEO Rio Caraeff said, “We absolutely believe in artists’ rights to fully express themselves creatively, but we also think it’s important to inform parents and consumers about any music video content that may not be suitable for young children.”