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Matt Robinson, VP of brand marketing at 888.com, has left the online gambling company.

He had been with 888.com for more than five years and was previously UK marketing manager.

It’s unclear at this stage if he has been replaced or whether he has a job to go to.

Robinson led the search for a new agency for 888.com last October, which resulted in Grey being appointed at the start of the year.

However, it emerged this week that 888.com has called a new pitch for its £3m advertising business after Grey resigned the account. It’s believed that the breakdown in the relationship was a dispute over fees.

In April, Grey unveiled its first work for 888.com since its appointment, a push for female-targeted bingo site 888.ladies.com. TV ads featured so-called ‘Bingo Superstars’ that develop delusions of grandeur after winning at bingo.

Last year, 888.com pulled out of its sponsorship of the Snooker World Championship just two years into its five-year contract.

An 888.com spokesman confirmed Robinson’s departure, but declined to comment further.

This story first appeared on marketingweek.co.uk


Published 24 July, 2009 by NMA Staff

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