{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Google is to further relax its policy towards gambling advertising by allowing gambling-affiliated companies without a UK gaming licence to bid on AdWords.

The company performed a major U-turn in October by lifting its restrictions on gaming and gambling search terms, but only applied it to those companies that had a valid UK gaming licence (nma.co.uk16 October 2008).

new media age understands the search giant will now allow any company, subject to approval, that has a valid connection with gaming or gambling to run Google AdWords campaign.

This will apply to third-parties such as affiliates without a license that drive traffic to gambling sites or betting odds comparison sites.

Google’s move is intended to further drive AdWords revenues; gambling experts predicted Google’s about-turn in October could generate additional revenues of up to £300m.

Last month new media age revealed Google’s decision to allow spirit brands to run AdWords campaigns (nma4 December 2008).

Google was unavailable for comment as nma.co.uk went to press.

Avatar-blank-50x50

Published 12 January, 2009 by NMA Staff

50335 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel