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Emma Gooderham, MD, World Addresses

The opportunity for global expansion is now, and any business failing to exploit current exchange rates is missing a major opportunity. Indeed, those few UK etailers that are taking advantage of easy international delivery are proactively increasing sales opportunities.

Yet just a small number of UK etailers can accept international address information via their sites. A key concern is the accuracy of address information and potential overheads associated with delivery delays, re-shipping and insurance. These concerns have merit - one of the major overheads for any etailer is managing genuine returns.

If a solution is to be found, its ease of use can’t be underestimated. Since typing in a full address, rather than just a postcode, can consume up to 80% of the time spent inputting delivery information, more if errors are made, organisations considering international sales need to put in place a solution that’s as quick and easy as the best postcode-lookup solutions in the UK.

If simply adding this technology to an existing etail site can open up new markets and opportunities, can any business afford to miss out?

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Published 14 October, 2010 by NMA Staff

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