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Twitter CEO Dick Costolo has revealed the company is working on a self-service ad tool to let small businesses advertise on the site.
The ad services it has launched so far, such as Promoted Tweets and Promoted Accounts, are only available to selected big-spending brands.
According to The New York Times, Costolo said the microblogging site was working on a service that would let small businesses buy ads on a smaller scale, taking advantage of targeting possibilities such as location.
The move is similar to that of Facebook, which already has a self-service ad platform. It lets advertisers target ads based on users’ profile information and the pages they like, while Twitter will serve ads based on who people follow.
Twitter last week launched its latest ad format, Promoted Accounts, which lets advertisers promote themselves to relevant users in the ’Who to follow’ section, with brands such as Xbox and Rockstar Games the first to use it (nma.co.uk 7 October 2010).