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Nick Beck, MD, Tug

Google is very good at self-promotion. It’s one of the reasons it’s still the world’s number-one search engine. As a search marketing company, there’s little we don’t know about the organisation and the services it offers marketers. One of these is the Google Grants Programme. Heard of it? The chances are you haven’t.

We work with a lot of charities in the UK and most were blissfully unaware of this programme, let alone how to claim for it. It wasn’t their fault, it just isn’t widely publicised.

Google Grants gives companies an advertising grant within the Google AdWords programme. Organisations based in the UK and registered with the Charity Commission of England and Wales, the Office of the Scottish Charity Regulator or by the Inland Revenue will be considered. Grants start at around £6,000 a month and go up to £18,000 a month. It’s basically free advertising on the world’s biggest search engine.

If you’re promoting your charity online and you haven’t enquired about this grant, get onto it or badger your digital agency to do it for you.


Published 24 June, 2010 by NMA Staff

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