{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Dominos Pizza has launched a nationwide promotion on location-based social gaming platform Foursquare that encourages users to check-in at its outlets.

The company, which promotes itself as the UK’s leading pizza delivery service, will offer free pizzas and discounts to Foursquare users who visit its physical outlets (nma 8 April 2010).

Chris Moore, CEO of Domino’s, said, “Our customers are heavy users of social media so it makes sense for us to communicate with them in this way. Following the success of our recent Facebook superfan initiative and affiliates’ widget, Foursquare was the obvious next step.”

Domino’s franchisees will give away free pizzas to the ‘mayor’ of each of its outlets once a week as part of the scheme, and every Foursquare user will receive a free side dish when spending over £10.

The deal was arranged by Domino’s digital agency Vexed after Domino’s ran previous pilot schemes at individual outlets across the country earlier in the year.

Foursquare has generated a lot of hype in the US, where businesses such as Starbucks have launched similar promotions on the platform.

Avatar-blank-50x50

Published 25 May, 2010 by NMA Staff

50335 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel