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Gambling community Betfair is the first betting firm on Apple’s App Store following this week’s launch of a location-based app.
The company elected to launch its betting exchange as a mobile app, claiming apps provide better performance than existing browser-based products. It has also said its mobile revenues have increased 50% from last year.
Charles Palmer, head of mobile at Betfair, said, “Our iPhone app takes advantage of the handset’s multi-touch interface and high-resolution screen, offering the same core exchange functionality as the main Betfair site.
“Our registered mobile users increased 40% in 2009 and continued investment in the mobile channel has contributed to a 50% increase in mobile revenues,” he added.
The launch of the iPhone app follows a Betfair widget for TVs that support the Yahoo TV Widget Engine platform.