The shortlist for this year’s a4u affiliate marketing awards, for which new media age is media partner, has been published.

The annual celebration of the channel includes brands such as Sainsbury’s, NatWest and Karen Millen. The awards take place on 9 June at The Grosvenor House Hotel in London.

A4uAwards founder Matt Wood said, “This year the impact of third-party applications has been recognised with its own category, shortlist for which shows the diveristy of innovation that’s being unveiled on a regular basis.”

The full shortlist is:

Best Third-Party Application: PrismaStar; Quidco; Skimlinks; Storm

Best Advertiser Incentive: Buyagift; Maximuscle; Red Letter Days

Best Agency in Affiliate Marketing: Azam Marketing; BLM Quantum; Existem Affiliate Management; i-level; Neo@Ogilvy; R.O.Eye

Best Lead-Generation Campaign: Azam Marketing; Perfect Storm Media; TMN Group; Voucher Codes

Best New Entrant in Affiliate Marketing: 7thingsmedia; Affiliate Window; FusePump; Latitude; LinkShare

Best Paid Search Partnership: Artemis8 and Premier Inn; Azam Marketing and Advent; Perfect Storm and Seatwave

Best Use of Affiliate Marketing as Part of a Wider Marketing Campaign: Argos; Commission Junction; LoveFilm; Sky

Innovation Award (Advertiser): Affiliate Window for DRL; Ebay Partner Network; Prezzybox; Red Letter Days; Tagman for Thomas Cook

Innovation Award (Network): Affiliate Window for Gets Social; Affiliate Window for Strengthening Relationships; AffiliateFuture for White Label Travel Products; dgm for dgm Travel Maps; LinkShare for #tweetshop

Innovation Award (Publisher): MyVoucherCodes; Perfect Storm Media; Top10.co.uk; UK Web Media for Recombu

Finance VerticalPublisher: Leadbay; Media Ingenuity; Quidco for NatWest Home Insurance
Advertiser: Experian for CreditExpert; Lloyds TSB Airmiles Suo Credit Card; Media Contacts for Nationwide; Neo@Ogilvy for American Express

Technology & Telecoms VerticalPublisher: Rightmobilephone.co.uk; Top10.co.uk; UK Web Media for Recombu
Advertiser: BLM Quantum for T-Mobile; Profero for Vonage; TalkTalk; Vodafone

Gaming & Casino VerticalPublisher: One breakaway winner
Advertiser: Locker Room for Bodog; Paddy Partners for Paddy Power

Retail VerticalPublisher: Quidco; Vouchercodes.co.uk
Advertiser: 7thingsmedia for USC; Argos; Firebox.com; Azam Marketing for Gonedigging; JD Williams; LinkShare for Oasis

Travel & LeisurePublisher: Artemis8 for Premier Inn; Quidco for Expedia and Hotels.com; Voucher Codes for Hotels.com
Advertiser: AffiliateFuture for onthebeach.co.uk; BLM Quantum for Haven Holidays; Commission Junction for Lastminute.com; Lowcostholidays.com

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Published 4 May, 2010 by NMA Staff

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