Some 98% of marketers say online marketing is crucial to business success through the economic downturn, according to research by Efficient Frontier.

The survey of over 300 UK, French and German marketers found 73% expect to see the headcount of digital marketing teams increase through 2009, and 87% of those surveyed predict digital marketing will grow at the same rate in 2009 as it did in 2008.

UK marketers ranked SEM higher than both its French and German counterparts, some 78.5% of UK respondents rated SEM as a 'top three' priority in marketing campaigns.

David White, general manager of Efficient Frontier Europe, said, "We're continuing to see enormous growth from our UK, French and German offices. It's pleasing to see these survey results reflecting a positive story during this current economic environment."

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Published 26 November, 2008 by NMA Staff

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