Mobile gambling bets will reach $27.5bn (£17.3bn) by 2013, according to a report by Juniper Research.

The report suggests changes in operator attitudes towards mobile gambling services, improvements to handsets and the gradual introduction of legislation permitting remote gambling in certain markets are expected to push the total annual wagers.

Dr Windsor Holden, author of the report, said, "Operators are demonstrably much more open to the idea of mobile gambling than they were even 12-18 months ago, both in terms of offering gambling services on-portal and accepting advertising from gambling companies."

Juniper Research suggests that gambling service providers should deploy text-based gambling services in developing markets to encourage mass adoption.

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Published 6 November, 2008 by NMA Staff

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