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Newspaper publishers will now be able to set a limit on the number of articles viewers can access free through Google, the search engine has announced.
The move followed complaints from some in the media, namely News Corporation CEO Rupert Murdoch, that firms such as Google are generating advertising revenues by linking to paid-for news content produced by newspaper publishers.
It is possible to access paid-for content using the search engine.
Josh Cohen, senior business product manager, said that previously each click from a user “would be treated as free”, but the update restricts access to “no more than five pages per day without registering or subscribing”.
“We think this approach still protects the typical user from cloaking, while allowing publishers to focus on potential subscribers who are accessing a lot of their content on a regular basis,” he says.
He adds that Google users could see a registration page after they have clicked through to more than five articles on a publishers’ website in a day.