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IPC Ignite’s Nuts and Loaded have partnered with Ladbrokes Casino to find the UK’s sexiest croupier.
Girls will be invited to upload their photos to campaign sites on Nuts.co.uk and Loaded.co.uk. These will be supported by online and magazine promotion and users will be encouraged to visit the sites and rate their favourites.
Amanda Briggs, marketing manager at Ladbrokescasino.com, said, “This is a very exciting opportunity for us and will hopefully appeal to our customers as well as readers of Nuts and Loaded. We’re always looking for new ways to attract our target audience and hope this opportunity will turn into a longer term partnership.”
The winner of the competition will receive a package of prizes including £2,500 in cash and a part in a photoshoot for the February 2010 issue of Loaded.
The partnership was developed by Threepipe PR and IPC Ignite’s sponsorship and brand solutions manager Rob Hunt.
The Nuts and Loaded sites together have more than 1.7m unique users, according to ABCE.